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I have never seen a Tesla ad before, but Tesla has now started advertising on the train in Norway:
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That's what teslamotors.com in EU advertises. I think it's the EU NEDC official rating for the car.

I assume, then, that the algorithm that predicts Rated and Ideal Range in the EU cars is tweaked to these numbers as well. Can anyone actually get 502 km? I'm pretty good at getting Rated Range (i.e. up to 425 km) on my car, but I'd have to work pretty hard to get anywhere close to 500.
 
Is this the first instance of Tesla advertising in the world? Seems so, unless someone pulls a rabbit out of the hat.
It's at least the second.

I may dig up a link for you later to the first (that I'm aware of).

Update - Here you go:
Tesla Marketing - Page 7

@Discoducky: I have the framed reprint of the one referenced in my post in my office, if you want to come scout it out.