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Tesla Advertising Now?

Discussion in 'Model S' started by cgiGuy, Jun 15, 2015.

  1. cgiGuy

    cgiGuy Member

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    Tesla sent out an email to Texans on their "subscriber list" today ("Tesla in Texas: Be Part of the Revolution") which is basically just an advertisement for the Model S, touting some of the features of the car. I'm used to getting updates and blog posts, but this one is different. No new information, if you already own the car.

    Second part I found interesting was this blurb about autopilot.
    Screen Shot 2015-06-15 at 10.28.27 AM.png
    I know it is similarly worded on the website, but there is a note on the website about future software updates enabling these features. This one plainly says "now enabled" on every Model S. Is anyone else worried that this might open Tesla up to false advertising claims by uninformed people who buy the car expecting it to work right away?

    Screen Shot 2015-06-15 at 10.58.05 AM.png
    Screen Shot 2015-06-15 at 10.58.16 AM.png
    Screen Shot 2015-06-15 at 10.58.49 AM.png
     
  2. JMG

    JMG Member

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    Interesting, I didn't get this email. I like it though. I think they could afford to do some small advertising to get some word out, especially in our stubborn state.

    As long as I don't see, "If I don't beat a new Tesla deal in Texas...I'm jus' gonna give it to ya!" TV commercial.
     
  3. trils0n

    trils0n 2013 P85

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    As far as I know, Tesla has sent these types of emails out for years. I remember getting quite a few similar emails.
     
  4. Matias

    Matias Active Member

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  5. Footbag

    Footbag Member

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    The phrase in question being "All the hardware needed for Autopilot capability on the highway, and to park itself, is now enabled on every Model S"
    While I can understand your interpretation of it, I think it is specifically referring to the hardware itself (not programming). Perhaps if they used the word Included instead of Enabled, it would have been less ambiguous.
     
  6. steph280

    steph280 Member

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    This is like their price after incentives. Why do they have to play with words so much?
     
  7. morbot

    morbot Member

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    That is true, but when you think about "traditional" advertising (TV, Radio, Magazines, Newspapers, etc), their lack of participation in those areas is pretty unique.

    I would imagine that around the time we see the Model 3 entering production as a car priced for mass consumption, then maybe we'll see some advertising campaigns to inform the masses.
     
  8. EvilNuff

    EvilNuff Member

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    I am a fellow Texan who also did not get the email.
     
  9. Chipper

    Chipper Active Member

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    I would think just the opposite. When the Model 3 enters production I think they are going to be even more production constrained than they are now. It makes no sense to spend money on advertising when every car you make, and can make in the foreseeable future, is already spoken for. If every car is built to customer specification why would there be a need to waste money on advertising?
     
  10. Mr X

    Mr X Future Owner

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    Tesla does advertise, they just don't pay for advertising...
     
  11. pmadflyer

    pmadflyer Member

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    Elon believes that advertising is by default manipulative/dishonest. You sign up for information and decide to buy one, you aren't told to. I can't remember where he brought it up. It might of been in the first Wait but why article
     
  12. GregTexas

    GregTexas Member

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    I got the email.
     
  13. TEG

    TEG TMC Moderator

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    #13 TEG, Jun 15, 2015
    Last edited: Jun 15, 2015
    18 months ago:
    Elon Musk in München - Tesla - YouTube


    Why doesn't Elon Musk pay for advertising for Tesla? : teslamotors


    http://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-man.html

     
  14. Rockster

    Rockster Active Member

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    Me, too.
     
  15. purplewalt

    purplewalt Active Member

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    Every Supercharger Station built is a form of advertising.
    TM put electrical service @ various locations, and then the cars start showing up.

    Thus: Tesla DOES pay for advertising (Superchargers are NOT free to build), just not a traditional 30 second ad on the local news or during the Superbowl, or ads in the local newspaper.
    And every Tesla being driven on the road is a form of advertising, turning the world into an ever EV-populated place, one car at a time.

    (No ad in my e-mail to date.)
     

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