Tesla Advertising Now?

[cgiGuy]

Tesla sent out an email to Texans on their "subscriber list" today ("Tesla in Texas: Be Part of the Revolution") which is basically just an advertisement for the Model S, touting some of the features of the car. I'm used to getting updates and blog posts, but this one is different. No new information, if you already own the car.

Second part I found interesting was this blurb about autopilot.

I know it is similarly worded on the website, but there is a note on the website about future software updates enabling these features. This one plainly says "now enabled" on every Model S. Is anyone else worried that this might open Tesla up to false advertising claims by uninformed people who buy the car expecting it to work right away?

 

[JMG]

Interesting, I didn't get this email. I like it though. I think they could afford to do some small advertising to get some word out, especially in our stubborn state.

As long as I don't see, "If I don't beat a new Tesla deal in Texas...I'm jus' gonna give it to ya!" TV commercial.

 

[trils0n]

As far as I know, Tesla has sent these types of emails out for years. I remember getting quite a few similar emails.

 

[Matias]

It is a myth, that Tesla doesn't advertise.

What is this;

http://my.teslamotors.com/en_GB/events

Or this:

https://twitter.com/katatwitt/status/606112600292753409

 

[Footbag]

Second part I found interesting was this blurb about autopilot.
View attachment 84152
I know it is similarly worded on the website, but there is a note on the website about future software updates enabling these features. This one plainly says "now enabled" on every Model S. Is anyone else worried that this might open Tesla up to false advertising claims by uninformed people who buy the car expecting it to work right away?

The phrase in question being "All the hardware needed for Autopilot capability on the highway, and to park itself, is now enabled on every Model S"
While I can understand your interpretation of it, I think it is specifically referring to the hardware itself (not programming). Perhaps if they used the word Included instead of Enabled, it would have been less ambiguous.

 

[steph280]

This is like their price after incentives. Why do they have to play with words so much?

 

[morbot]

It is a myth, that Tesla doesn't advertise.

What is this;

http://my.teslamotors.com/en_GB/events

Or this:

https://twitter.com/katatwitt/status/606112600292753409

That is true, but when you think about "traditional" advertising (TV, Radio, Magazines, Newspapers, etc), their lack of participation in those areas is pretty unique.

I would imagine that around the time we see the Model 3 entering production as a car priced for mass consumption, then maybe we'll see some advertising campaigns to inform the masses.

 

[EvilNuff]

I am a fellow Texan who also did not get the email.

 

[Chipper]

That is true, but when you think about "traditional" advertising (TV, Radio, Magazines, Newspapers, etc), their lack of participation in those areas is pretty unique.

I would imagine that around the time we see the Model 3 entering production as a car priced for mass consumption, then maybe we'll see some advertising campaigns to inform the masses.

I would think just the opposite. When the Model 3 enters production I think they are going to be even more production constrained than they are now. It makes no sense to spend money on advertising when every car you make, and can make in the foreseeable future, is already spoken for. If every car is built to customer specification why would there be a need to waste money on advertising?

 

[Mr X]

Tesla does advertise, they just don't pay for advertising...

 

[pmadflyer]

Elon believes that advertising is by default manipulative/dishonest. You sign up for information and decide to buy one, you aren't told to. I can't remember where he brought it up. It might of been in the first Wait but why article

 

[GregTexas]

I got the email.

 

[TEG]

18 months ago:
Elon Musk in München - Tesla - YouTube


Why doesn't Elon Musk pay for advertising for Tesla? : teslamotors

Elon believes that advertising is by default manipulative/dishonest. You sign up for information and decide to buy one, you aren't told to. I can't remember where he brought it up. It might of been in the first Wait but why article

http://waitbutwhy.com/2015/05/elon-musk-the-worlds-raddest-man.html

...he refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about—because he sees advertising as manipulative and dishonest...

 

[Rockster]

I got the email.

Me, too.

 

[purplewalt]

Tesla does advertise, they just don't pay for advertising...

Every Supercharger Station built is a form of advertising.
TM put electrical service @ various locations, and then the cars start showing up.

Thus: Tesla DOES pay for advertising (Superchargers are NOT free to build), just not a traditional 30 second ad on the local news or during the Superbowl, or ads in the local newspaper.
And every Tesla being driven on the road is a form of advertising, turning the world into an ever EV-populated place, one car at a time.

(No ad in my e-mail to date.)