I have two places. One with a dumb garage door that I use Homelink to open and one with a MyQ that I, currently, use the app on my phone to open and close (My homelink already has 3 locations programmed with my home and 2 work gates).
The annoyance with the MyQ is that it takes forever to close through the app. The light flashes and it beeps for about 5 seconds before the door starts closing. Other than that, it's pretty convenient to be able to open and close from anywhere. Our particular model also has a camera built in so you can see what's going on in the garage through the app.
Unfortunately, due to the limit of having 3 places in Homelink, I cannot use that for the MyQ opener, so I've been relying on the app. That said, if they plan on charging $179 for 5 years to use this... I think I'll just stick to pulling out the phone. I think it's dumb they'd charge at all given the functionality is free on a phone.
I think myQ is really shooting themselves in the foot here. If there was a completely free alternative to Homelink via MyQ, I think they'd stand to sell a lot more MyQ units.