TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker or making a Paypal contribution here: paypal.me/SupportTMC

Tesla Applies for Model 3 Trademark

Discussion in 'News' started by Kurt Foster, Mar 25, 2016.

  1. Kurt Foster

    Kurt Foster Zero FX Stealthfighter

    Joined:
    Mar 24, 2016
    Messages:
    183
    Location:
    Portland, Oregon
    Article Here

    In case you are interested. I think it will look along the lines of a roman numeral 3, but we will see. It is the same as the Chinese character of the number three.
     
  2. franklandfield

    Joined:
    May 13, 2011
    Messages:
    209
    Location:
    Palm springs, California
  3. tinm

    tinm 2013 S85 Owner

    Joined:
    May 3, 2015
    Messages:
    1,136
    Location:
    New Mexico, USA
    Tesla applied for "Model 3" word mark in June 2014 and was granted federal registration in 2015.
    It also applied for "Model Y" back then.
     
    • Helpful x 1
  4. Kurt Foster

    Kurt Foster Zero FX Stealthfighter

    Joined:
    Mar 24, 2016
    Messages:
    183
    Location:
    Portland, Oregon
    Oh okay, thanks for the update. I didnt know it was that early.
     
  5. tinm

    tinm 2013 S85 Owner

    Joined:
    May 3, 2015
    Messages:
    1,136
    Location:
    New Mexico, USA
    You weren't incorrect. Tesla apparently just *applied* for the logo mark (the three lines) for Model 3 just recently, and that is what your original post's link was about.

    A display/graphic mark or logo mark is different than the "word mark" which was what Tesla submitted and got approved a good while back. Trademarks can be art or they can just be words, and you typically have to file for both if you use a special design for your trademark. Think IBM: its logo is just as much a trademark as the three letters forming the "word" IBM.

    Frankly, I think it is a mistake of Tesla to use the "e" in their Tesla logo to be the logo for the Model 3. Why? Because it weakens the main brand, the Tesla logo itself, over time, and, it possibly limits their choices for future model brands/logos in the future. No big deal; just an observation. I suspect by the time there's another model being introduced, Elon will no longer be Tesla's CEO, and someone else will be running the show and making these silly decisions and the result will be going a different branding direction. Just as long as the stock keeps climbing to and beyond $1000/share, it's fine w/ me.
     
  6. Kurt Foster

    Kurt Foster Zero FX Stealthfighter

    Joined:
    Mar 24, 2016
    Messages:
    183
    Location:
    Portland, Oregon
    this is off topic, but I heard somewhere the only reason elon would stop being the ceo is if he died on the way to mars or on mars... Maybe an exageration. But I feel confident that the company will remain top of the line with a new CEO, with people like JB Straubel on his team I dont feel worried, and especially after tesla energy was introduced, they opened an even larger market than just to automobiles.

    Also, I found out on the waitbutwhy.com gigantic article about tesla, that elon only spends around 2 days a week at tesla, then the rest at spacex.
     
  7. Andyw2100

    Andyw2100 Well-Known Member

    Joined:
    Oct 22, 2014
    Messages:
    5,388
    Location:
    Ithaca, NY
    I also wonder if it may be a mistake.

    On the one hand it's a kind of cool way to say "screw you" to Ford, and to still get the S E X models that Tesla wanted in the first place. On the other hand, the reason the Model E was scrapped in exchange for the Model 3 was because Ford threatened to sue over the Model E. While I have no expertise in this area, it seems to me that if Ford's inclination was to sue if the Model E name was used, the approach being taken now might still give them reason to pursue legal action.

    And perhaps that is exactly what Tesla wants. It's possible that Tesla thinks the publicity would be worth the legal costs.

    I guess time will tell.
     
  8. Rudolf

    Rudolf New Member

    Joined:
    Sep 1, 2016
    Messages:
    3
    Location:
    Switzerland
    I am aware of currently four Tesla trade mark applications for the image that represents the letter E in the Tesla name logo or include that image combined with text.

    3.png
    US Serial Number: 86946030
    Description:
    The mark consists of three equal length horizontal
    stylized lines in the manner of a stylized number 3
    Goods and Services: Automobiles and structural parts therefor

    US Serial Number: 86960133
    Goods and Services: Articles of clothing, namely, t-shirts, shirts, jackets, gloves, scarves, hats; headgear, namely, sports hats, caps, sun visors; hats for infants, babies, toddlers and children; infant and toddler one piece clothing; infant wear
    Status: A request for an extension of time to file an opposition has been filed by Adidas with the Trademark Trial and Appeal Board.

    MODEL 3.png
    US Serial Number: 86960135
    Description: The mark consists of the word MODEL next to three equal length horizontal stylized lines in the manner of a stylized number 3
    Goods and Services: Automobiles and structural parts therefor.

    US Serial Number: 86960138
    Goods and Services: Articles of clothing, namely, t-shirts, shirts, jackets, gloves, scarves, hats; headgear, namely, sports hats, caps, sun visors; hats for infants, babies, toddlers and children; infant and toddler one piece clothing; infant wear
    Status: A request for an extension of time to file an opposition has been filed by Adidas with the Trademark Trial and Appeal Board.
     
  9. Rudolf

    Rudolf New Member

    Joined:
    Sep 1, 2016
    Messages:
    3
    Location:
    Switzerland
    I see that Adidas has three three horizontal lines of equal length in two of its trademarks, which could to be the reason why they apparently are looking at opposing the Tesla trademark applications No. 86960133 and 86960138 for articles of clothing.

    adidas 01.png

    adidas 02.png
     

Share This Page