Can Lucid succeed where others have failed?
Very long article. Highlights below.
It's not that Lucid -- formerly known as Atieva -- doesn't want publicity. Last week, the Chinese-backed startup announced plans for a $700 million factory in Casa Grande, Ariz., south of Phoenix. Next week, it plans a big splash near Silicon Valley to finally reveal the car's design and what it calls an innovative business model.
"We don't want to talk about it, we want to show it," Peter Rawlinson, Lucid's chief technology officer, told
Automotive News as he circled the car. "We haven't got a show car; our competitors have show cars. This is the real deal."
Powertrain: 100-kWh battery pack with 1,000 hp and a 300-mile range and a 0-to-60-mph time under 3 seconds; optional 130-kWh pack with a 400-mile range. Cheaper, shorter-range versions coming later.
Pricing: First Lucid sedans will be above $100,000, especially with high-dollar options such as executive-style reclining rear seats and a glass canopy roof. Eventually Lucid hopes to offer a version in the range of a BMW 5 series (figure $50,000 to $60,000).
Charging: Lucid says it has developed a new battery cell chemistry that allows for repeated fast charging without degrading capacity. This boosts the prospects of using a Lucid vehicle in a ride-sharing application with a 24-hour duty cycle.
Every car sold will come with Level 4 autonomous capability built in and ready to turn on pending regulatory approval. Much of that capability hinges on the use of solid-state lidar as a standard feature, which is where Lucid's plans get dicey.
For one thing, solid-state lidar is in its infancy. Any supplier that Lucid would use will be hard-pressed by 2018 to have a system that works as well as conventional lidar, which remains very expensive and physically hard to package on consumer vehicles.
Lucid plans to offset the cost of including lidar as a standard feature by selling the mapping data gathered by the sensors to third parties. The automaker sees such robust demand for this "big data" that its value could become the backbone of Lucid's overall business model.
This assumes that there will be vibrant demand for such data from parties that aren't gathering it themselves.