adiggs
Well-Known Member
I would say its really some of both.Isn't Elon's (and Steve Job's) strategy more of a "make what people didn't realize they wanted"?
GM's definitely sticking to the "our customers told us they wanted this ...". It's just a shame that those customers want "a trucky looking truck that can do tough truck stuff" *Tim Allen grunts*.
My own view on Model S is that its of the "meet people where they are at, rather than tell them what they should want" solution rather than making something people didn't realize they wanted. I say that because there was clearly a group of people that wanted luxury sedans and there was a group of people that wanted electric vehicles. Some of the people in that intersection were frustrated that the available luxury sedan option was a Leaf or a Roadster.
I say that because I also remember so many conversations, here and elsewhere, back in the early Model S days that boiled down to "its a waste of resources because a Leaf will do the same thing" (and takes less resources to make / is more efficient). While that was true, I never heard that from Elon or from Tesla. From Elon / Tesla we were getting that luxury sedan that was also electric that people could actually buy one of, rather than just talk about how nice it'd be if were availablle. Whether that was an optimal resource solution in the micro / individual scale, it was a huge step forward at the macro level (rich people could lower their own personal carbon footprint, and besides - they're fun).
I doubt the electric Hummer will ever sell very many units for many reasons. The primary reason being that (backed up by no research on my part) the regular fossil burner also never sold very many units. Sort of like Model S started off in a niche market (very expensive luxury sedan) that was never very big compared to other segments of the car market. By itself that limited the scale of demand for Model S that could ever exist.
Another reason being that GM still needs batteries to build these things.