cdub
OG 2011 Leaf / 2023 Model Y LR
To use your example, BMW or Audi customers would never convince themselves that a forthcoming lower-end car would eclipse the top model - but that's what has happened.
Tesla is anti-selling the 3 because you can't buy one RIGHT NOW. They're trying to avoid any Osborne effect.
They're also trying to tamper down the hype that the 3 will be a top of the line lux car.
But as soon as you can actually BUY the 3 RIGHT NOW... you can be sure they're going to be selling the F out of it.