http://store.ferrari.com/en/ http://www.scuderiacollection.com/category_s/20.htm?gclid=CIzeysjgsrkCFSVgMgodhzUAGw What about Tesla greatly expanding (while still being selective about) it's licensing and sale of other merchandise? Ferrari is an interesting model. Ferrari like Tesla doen't do any advertising, but they take in considerable extra revenue from brand sales. I think Tesla is also less sensitive to diluting the "elite" quality of the brand because it aspires to mass sales. In that sense it's more like Apple, representing the best but not something unattainable. It would also give Tesla stores more to actually sell.