Tesla Brand Survey

[piggy123]

We are graduates students from Suffolk University, Boston. We are conducting this survey to get feedback from Tesla customers about the brand itself (for ex. how do you feel about Tesla, your relation with the brand and so on). Please note that the survey will be anonymous and will be used solely for the purpose of academic research. We thank you for your participation in this survey. Please click the following link to get you to the survey

 

[VIKING26]

Is this part of a larger study? Are you looking to publish your findings?

 

[Dstrohl]

Your survey doesn't quite jive with your stated goal, I think you need to go back and rework it a bit to better answer the questions you wish answered.

Question 4, (which car do you already own) , of course... a Tesla, you might ask, which OTHER card do you own, but what does that have to do with a Tesla brand survey?

Question 5 (which luxury cars can you name) asks for 5 card, but only has one line. In addition, are you looking for brands? (As you indicated) like BMW and Mercedes, series, like S series, or CARS, like S65?). Each of those would bring out different answers... and if the resoundent does not mention Tesla, does that mean they are not a luxury car in their mind? You should have said something like "name 5 brands, other than Tesla Motors that you consider luxury.

Question 7/7a (Have you heard of Tesla?). Doesn't make sense if your universe of respondents is Tesla owners.
Also, the question should probably be, "have you heard of Tesla Motors", otherwise, which of the thousands of Tesla things are you referring to.

(Would you be interested in owning one... ) well, probably, since you are surveying OWNERS.
That is also worded as a yes no question, with a text box answer.

Question 8 (how much would you be willing to pay for one...). Asking on Tesla owners it might make sense, but asking Tesla owners, it doesn't make much sense. (They already paid something)

Question 6 (name an electric car that you like) is that OTHER than Tesla? Or including Tesla? Without a better worded question, you will not be able to figure out what your respondents mean by their answers.

You really only ask ONE brand question in the survey (number 10, which is a decent question, though it could be worded better... "when considering the brand "Tesla" what two attributes come to mind first." Even in your post, you asked a couple of examples that might be qood questions, but did not show up in the survey... ("how do you feel about Tesla" and what's your relationship with them"), your one question scratched the surface of the first one, but you really can't answer wither question based on the questions presented.

Also, be aware that the Tesla brand isn't just cars, but also energy solutions... and now robots... so if doing a brand study, keep that in mind as it can impact responses (esp if not clear in your questions)

 

[Doug_G]

I removed the link.

We don't allow these types of surveys on TMC, because of the excessive number that keep getting posted.

 

[Dstrohl]

Instead of removing the link, how about replacing it with "link removed by moderator due to forum rules". (Or kill the thread altogether). I do agree with the restriction, but if I came across this thread later, I might be confused in looking for the link.

Just a thought.