The Grand Opening event was well produced. Amie and I made it to the event and had a lot of fun. They had a multi-coat red S, and a black X out front flanking the door, and an S parked at either end of the pedestrian mall with DRLs on, providing thematic interest. Entrace had several employees, and even a sort of 'red carpet' entrance. There was a DJ, an event picture background (don't know what those are called. Full height white screen with a pattern of Tesla Cape Cod text I think), bar with a custom cocktails, beer, and wine. Oysters on the half shell, ice cream, and passed Hors D'oeuvres. The location is on a corner, so there is essentially all glass on 2 sides, and the new gallery 'uniform' looks to be a nice white shirt with a Tesla logo embroidered, with black pants. I think they are stepping up their game - and it looks good.