EVNow... exactly. I'm sorry if I left a little gray area there.
Considering that Tesla has not really done any advertising for the Model S, it is a little ignorant to go blaming the consumer. Yes, in an ideal world consumers should be doing a lot of things differently (one being doing more research than some people do). But still, Tesla has done near nothing advertising wise for the Model S. Hell, I am not even sure how much advertising they have done for the Roadster, I know I have never seen a commercial of ad for it.
Also, do not take my post as blaming Tesla. They know they have about 1 1/2 to 2 years before the car comes out. They do not want to start advertising and having the general public think that the Model S is going to become vaporware, because consumers will either think that or totally forget about a product with that big of a time frame. They will probably start doing more advertising when they get 6 months to a year out from releasing the car.
P.S. I mean no offense to you in my post, just stating my opinion. I also could be misinterpreting your response to EVNow.
-Shark2k