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Tesla Competition: Culture Eats Strategy!

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Very true article.

Its heavily underestimated how hard it is to turn a company around in terms of culture. If the CEO or PR department makes large announcements it does not mean a lot for the future of a company if we talk about a paradigm shift. This is for me one of the main reason why I believe the large ICE makers who dominate the market today will likely be smaller players in the future if not forced to merge or even worse.

We will see a lot of changes in that industry in the future and that change has more to do with the inability to change a culture versus to build good EVs.