With a bluetooth system, Tesla would need to design, engineer a system from ground up and it could be complicated, and I personally don't think bluetooth is the best way because of security concerns. There are other methods too like biometric, NFC, etc but those also would require Tesla to design/engineer from ground up.
ABSOLUTELY NOT. First of all, all the hardware already exists both in mobile phones and the Tesla Model S, so there is ZERO hardware for Tesla to design/engineer. It's already done -- a Bluetooth solution would ONLY require a SOFTWARE solution. Second, since the car already has a Bluetooth radio and interface built in, Tesla would just need to choose (or add) an additional EXISTING Bluetooth Profile (See:
List of Bluetooth profiles - Wikipedia, the free encyclopedia ).. in this case, something like Proximity Profile (PXP) or OBject EXchange (OBEX) or any of the other profiles which may be more appropriate and a profile that the mobile phones already support (possibly one of the more generic ones, like Generic Access Profile (GAP), Generic Attribute Profile (GATT), Generic Object Exchange Profile (GOEP), etc. All it would require is an additional button on the mobile app (if this feature is enabled with a PIN on the car): "Start Model S". When you click it, it asks for a PIN, then the mobile phone contacts the Model S bluetooth stack, the PIN is confirmed or denied, and the car is started.
For a Bluetooth developer, this is *maybe* a one-day job, two at most if he sleeps at night. Then a few weeks of testing, etc. But I suspect something like this is pretty low on the priority list.
I personally don't think bluetooth is the best way because of security concerns.
Just F.U.D. You could say the same thing about NFC, biometric, etc. There's no silver bullet here better or worse than Bluetooth.