I remember the first time I drove a ModelS I got back into my own car and it felt like stepping back into the 1980s.
Yes, there was the EV silent whoosh but actually it was that massive screen, beautiful clean uncluttered button free design that made it feel so new and different.
Step forward to the X and those Falcon doors - yes we all know they are a moment of Elon hubris but ask yourself would the ModelX ever have sold in the way that it does without them?
The Model3 deisgned to be profitable at a price, clear the unecessary clutter again and gone is the instrument cluster. Radical for sure, put a few people off maybe, but a carefully calculated risk and Tesla can sell every one they make and more.
The Cybertrck. The million mile motors and the million mile battery need a million mile body. Stainless steel from SpaceX it is then. Can't form the damn stuff and can only just about crease it, so there you have your design philosophy and the Cybertrck is born.
... and now every other truck looks like it is from the 1980's, even I'm somewhat sad to say the valiant Rivian.
Through brilliant design Elon and Tesla just owned the pre-and post apocalypse era
Yes, there was the EV silent whoosh but actually it was that massive screen, beautiful clean uncluttered button free design that made it feel so new and different.
Step forward to the X and those Falcon doors - yes we all know they are a moment of Elon hubris but ask yourself would the ModelX ever have sold in the way that it does without them?
The Model3 deisgned to be profitable at a price, clear the unecessary clutter again and gone is the instrument cluster. Radical for sure, put a few people off maybe, but a carefully calculated risk and Tesla can sell every one they make and more.
The Cybertrck. The million mile motors and the million mile battery need a million mile body. Stainless steel from SpaceX it is then. Can't form the damn stuff and can only just about crease it, so there you have your design philosophy and the Cybertrck is born.
... and now every other truck looks like it is from the 1980's, even I'm somewhat sad to say the valiant Rivian.
Through brilliant design Elon and Tesla just owned the pre-and post apocalypse era