The actual exchange rate as of today is 1.32 Canadian dollars for every US dollar. So the fact Tesla charges Canadians an effective exchange rate of 1.37 is bad enough, but that's not really the problem. The problem is that in global commerce, you can't really price your product based on exchange rates, as consumers have no control over this external factor. Most companies - at least that take their markets seriously - price locally based on competition (real or perceived) in the marketplace. I decided to take a look at how Tesla and its "competition" price their products in Canada. It clearly shows other manufacturers are more eager for Canadian business: Chevy Bolt has an effective exchange rate of 1.182 CAD to USD. Chevy Volt is 1.207 Nissan Leaf is only 1.133 As stated earlier, Tesla is a whopping 1.374 That disparity makes the Bolt a cheaper car, in Canada, vs. the Model 3. But in the US the Bolt is the more expensive vehicle. Does it makes sense for Tesla to price the car in Canada compared to how much the same car costs in the US? Or does it make more sense for them to price it relative to the competition? I guess arguments can be made both ways. But right now, it does make for an expensive Model 3. When I hear people routinely suggesting that $55k to $60k will be a normal price for the Model 3... I absolutely shutter when I consider that takes a mind-numbing 92 thousand dollars (after exchange and taxes) out of my savings! That is an insanely expensive vehicle and, frankly, one that simply isn't justified by what the model 3 is. Even the base price (if such a car ever exists) clocks in at almost $54k. The most I've ever spent on a car - a brand new Cadillac STS - was $30k and the average price of a car here was only $27563 in 2015. Interesting exercise... let's go with Elon's estimate of $42k being the average price. What can you get for $42k in the US car market? What kind of cars are in that range? That amount equates to $57,540 CAD (using Tesla's current exchange rate). I wonder if we look at what kinds of cars that gets us in Canada... how that compares to the US list? I haven't done it yet, but I suspect you'll see nicer cars on the Canadian list.