To clarify - Elon is right in what he publically stated to the effect that discounting is bad and should not be repeated as it devalues the product.
This is a long term view of value, not a short term shabby quarter based scramble.
How much he knows of this quarter's antics, or has personally sanctioned, neither you nor me will ever know.
Ultimately demonstrating that Tesla vehicles have the lowest depreciation of any automaker will do more for the long term success of Tesla than most anything else.
Most owners never come near this forum so are not influenced by the (great) detail debates that take place here, they merely buy a vehicle, and may prioritize Tesla for environmental or other reaons, but will mostly judge it by how much it costs to own.
Discounting destroys this, never mind messing up the cognisant prospective purchasers who may now wait for EOQ only to find that particular quarter there are no bargains therefore pass on the opportunity.
Why can I say this?
Well, for the exact reason that this was me, personally, at end of Q2 looking for a New Inventory P100D; none were available at the sort of discounts I had seen Inventory vehicles go in a previous quorter, so I passed on the sale.
Purely by fluke an acquaintance sold me his vehicle privately (via a broker) so I got my P100D in the end.
Tesla though lost a sale to me.
I now look with shock at the discounts on offer and realise that had I bought Inventory from Tesla last Quarter I would now be staring at a 30K loss less than 3 months later. Had I been caught in this way I can guarantee I would be right up there as the most pissed Tesla owner around.
There is a further bizarre twist to all this.
The number of heavily discounted inventory vehicles involved is tiny comapred to a quarter's turnover.
So any extra sales will be almost insignificant statistically.
The damage would appear to far outweigh any possible advantage.