If you exist in the Modern Age then you're hearing hybrids, now completely regenerated electric cars or EVs, are classified as yesterday's next big thing. What's happening now on digiverse news horizon are fully autonomous vehicles. Run solely by alternative energy. What's more to love about Tesla? Plenty. Not wanting to spread energy output across multiple priorities the car company's front man Elon Musk says it must keep Tesla's focus on creating sustainable energy products. Branding that essential element as an integrated chief selling feature. It works. The success of all three models X, S and recently unveiled now in production queues 3 have proven there are lots of individuals who care about being environmentally responsible. Even with what we drive and ride. Tesla now offers that wow factor in solar roofing. Giving contentious consumers even more ways to make their home environs a self sustainable clean energy powerhouse. Tesla's new solar roof is less expensive than those of traditional materials. Which does not detract from quality. Nor short change aesthetics. Musk wants homes crowned with a Tesla solar roof, manufactured and installed by partner company Solar City, to be distinctive. "If you can imagine what the future might look like. This is what you'd see." He proposes at 2017 Shareholders Meeting. Handling everything from ordering to installation in- house shows the company takes ownership in providing top rate service and continuous post purchase product support. But wait! There's more! Reset time machine specs to 2015 Shareholders Meeting. PETA representatives, also shareholders, urge Musk to consider swapping out leather interior parts with those produced using synthetic materials. Providing data and deets that show offerings are animal cruelty free, being vegan. Certified environmental friendly, being free of harmful chemicals and cost effective. Tesla has since responded. Most interior parts and accessories are made with alternative vegan friendly materials. Labeled "premium" by the electric carmaker. Other interior components like steering wheels; however, still come standard in leather but buyers have option of a swap out for alternative. Always in future forward think, Musk has been noted as saying Space X, his other venture, must be able to reuse its rockets. Enables the company to, over long haul, keep operating costs down. Most important mission outcome though: make it less expensive to transport humans to Mars. No easy task when on average price tag can skyrocket upwards to $62 million per launch. Recycling rocket systems for future blast offs is smart business. In the sense it translates to there being, potentially, more freed up funding for other projects. Notwithstanding realizing ultimate space travel trips to the Red Planet. How much is that deposit gonna be to hold my roundtrip spot? Whatever the matter it is clear. Shareholders and stakeholders alike are satisfied with Tesla's forward upward bound direction. A very diverse group fields questions to the tech innovator, live in house and via Twitter. "It's like a party." Musk intros in greeting the room at this year's annual gathering. Usually Q&A segment goes a bit beyond allotted time to get around to addressing as many questions or concerns as possible. If you're still contemplating whether time for future is now? I don't know what else to tell you. It isn't that Tesla is perfect. Every company has growing pains. As one of its founders, Musk himself admits, "It's very hard to make a car." Especially when trail blazing uncharted technology terrain. At the end of the day board members have the uppermost leverage. In the end it's the consumer, Tesla Motors Club family supporters and friends, who make its mission a success. Back at the 2015 Shareholders Q&A, question was asked what kinds of initiatives was Tesla doing to motivate young'uns to consider Engineering or Science for their post secondary education? To which Musk responds, "We shouldn't spread our energy over many social goods running the risk of not accomplishing any of them." Holds true across the board. Tesla's focus, for now, is where it should be. Elevation of production safety best practices. Perfecting integrated product line whose brand reputation speaks for itself. If I were a shareholder or media rep in the room this year a follow up question might have been something like, "You've been quoted as saying 80% percent of your time within Tesla and SpaceX is spent on Engineering and Design 20% on everything else. How much of that 80% is hands on versus observation and strategic planning?" Request to elaborate in more detail. Except it's already been answered. Best guess based on what we know, the givens if you will, Elon Musk, the CEO and technology pioneer appears to be 99.9% hands on. What's left leaves little space for error or much talking through all the hard science. Doers, as a team, lead by showing how it's made. Testing for wrinkles. Ironing them out. Safety the "guiding star". Then stepping aside with extended offer of final outcomes, "Now, you try." Well, I do have another question of intrigue. And perhaps it'll keep for an insider's exclusive of a Tesla gigafactory. Then on to a pop up, How it's Made, live install of a solar roof. At some unassuming point I casually broach the question, "Now about that hard science have you considered...???"