Don't know whether it has ever been discussed anywhere before, but why is there this insistence that Tesla needs to build a mass market vehicle? There are numerous ICE car manufacturers that are able to thrive and survive without one, and with Tesla's innovative approach to marketing and service, I don't see why they can't. I've personally had experience of owning a vehicle from one of this type of manufacturer, albeit from a particularly small one, Ariel. The ownership experience was exemplary and I sold the car for as much as I had paid for it after four years of ownership. Discuss.