Tesla has a ‘Heavy Trucking’ division and it named Jerome Guillen as President - TESLARATI
ByJoey Klender
Posted on March 15, 2021
Tesla announced on March 11th, 2020, that it named President of Automotive Jerome Guillen as the President of the company’s Heavy Trucking division in an 8-K filing with the SEC.
Revealed earlier today, Guillen has assumed the role of Tesla’s Heavy Trucking division as its Semi project begins to gain more traction. Since 2018, Guillen has served as Tesla’s President of Automotive, a role that required him to oversee vehicle programs, supply chain, and service infrastructure.
Tesla Heavy Trucking President Jerome Guillen posing next to the Tesla Semi at Fremont Photo: Timothy Artman via La Provence
Tesla said in the filing:
“Effective March 11, 2021, Jerome Guillen, President, Automotive, of Tesla, Inc. (“Tesla”) transitioned to the role of President, Tesla Heavy Trucking. Since September 2018, Mr. Guillen has successfully overseen Tesla’s vehicle programs, supply chain and service infrastructure and contributed to the development of leaders, organizations and processes capable of continuing to direct and operate those functions for our passenger vehicle programs. As Tesla prepares to enter the critical heavy trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks.”
Tesla’s Semi program has been in the works since the vehicle was unveiled in November 2017. Since then, Tesla has worked tirelessly to attempt to solve battery supply constraints that have effectively delayed the Semi’s initial production phases on several occasions. Production was scheduled to begin in late 2020 after Elon Musk revealed last year that the company should begin focusing on “volume production” of the all-electric Semi. However, it was revealed that there were not enough battery cells to handle the Semi project along with Tesla’s massive passenger vehicle production lines. Ultimately, the passenger vehicles, like the Model 3 and Model Y, took priority, and the Semi program was delayed.
Lately, there have been several sightings of the Semi in random public appearances. Some have seen slightly modified versions of the Semi on highways, others have seen them in trucking lots. However, the most recent sighting was released by Tesla itself when the company showed new footage of the vehicle ripping around the Fremont Factory’s test track. With the updates and more frequent sightings of the Semi, it is possible that Tesla could be moving closer to production.
Now that Tesla has also named Guillen as the President of its Heavy Trucking division, it seems that the automaker is taking an approach that is hinting toward the imminent arrival of the Semi.
Guillen’s new role is accompanied by several slight changes in Tesla’s managerial outlook. While CEO Elon Musk and CFO Zachary Kirkhorn remain with the company in their respective positions, their titles have been updated to “Technoking of Tesla” and “Tesla’s Master of Coin.”
Tesla announces that Jerome Guillen transitions to new role leading ‘Tesla Heavy Trucking’ - ELECTREK
Tesla announced today that Jerome Guillen, president of automotive, will transition to a new role focusing on heavy trucking at the automaker.
Guillen is best known for being the Model S program director during a crucial time for Tesla’s vehicle program (2010-2013), but prior to joining Tesla, he was a longtime Daimler engineer and led the development of the successful Cascadia truck.
He earned a BS in Mechanical Engineering at the École Nationale Supérieure de Techniques Avancées in Paris, France, his home country. He went on to earn a PhD in Mechanical Engineering from the University of Michigan.
After starting his career at McKinsey & Co, he quickly moved to Freightliner, Daimler’s truck division, and oversaw the development of the new generation of Class 8 trucks, which led to the Cascadia.
In 2007, he founded Daimler’s Business Innovation group, which he led until surprisingly joining Tesla in 2010 as Model S program director. He led the program from the Alpha prototype to the release in 2012 and the production ramp up in early 2013. While in charge of the Model S program, he also temporarily led the vehicle engineering group as acting VP of vehicle engineering.
He then became in charge of Tesla’s entire sales and service operations as VP of Worldwide Sales and Service during its important retail ramp up from 2013 to 2015.
After taking a leave of absence from Tesla for about a year, Guillen came back to lead the Tesla Semi program building on his experience with the Cascadia.
n 2018, he was promoted to president of automotive in charge of “all automotive operations and program management” and reporting directly to Elon Musk as part of a management reshuffle.
In this role, he has been considered number two after Musk at Tesla when it comes to the automotive side of the business.
Now the automaker announced in a SEC filing that Guillen will transition to the role of president of Tesla Heavy Trucking:
Tesla filed this serious change of position in its top management at the same time as two “joke changes.”
The automaker officially announced that Elon Musk becomes “Technoking” at Tesla and, CFO Zach Kirkhorn becomes Master of Coin.
Tesla didn’t mention anyone replacing Guillen in his role as head of the other automotive programs.
A potential replacement could be David Zhang, who already oversees the Model S, Model X, and Model Y vehicle programs.
Musk Adds ‘Technoking of Tesla’ Title; CFO Is ‘Master of Coin’ - BLOOMBERG
Tesla Inc.’s Elon Musk and his finance chief have added tongue-in-cheek titles while another one of the company’s top executives changes roles.
Musk, the carmaker’s chief executive officer, is now also the “Technoking of Tesla,” and Chief Financial Officer Zach Kirkhorn has added the title “Master of Coin,” according to a regulatory filing. Both will maintain the positions of CEO and CFO.
Zach Kirkhorn
Source: Tesla Inc.
In a separate filing, the company said Jerome Guillen, who’s been president of automotive since September 2018, transitioned last week to president of Tesla heavy trucking. Musk first showed a Semi prototype in December 2017and said at that time Tesla would start production in 2019. It’s now planning to start deliveries by the end of this year.
“As Tesla prepares to enter the critical heavy-trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks,” the company said.
Tesla used to have a chief technology officer in co-founder J.B. Straubel, but he left the company in 2019. Kirkhorn’s “Master of Coin” title may be a reference to the company’s purchase of Bitcoin disclosed last month.

ByJoey Klender
Posted on March 15, 2021
Tesla announced on March 11th, 2020, that it named President of Automotive Jerome Guillen as the President of the company’s Heavy Trucking division in an 8-K filing with the SEC.
Revealed earlier today, Guillen has assumed the role of Tesla’s Heavy Trucking division as its Semi project begins to gain more traction. Since 2018, Guillen has served as Tesla’s President of Automotive, a role that required him to oversee vehicle programs, supply chain, and service infrastructure.

Tesla Heavy Trucking President Jerome Guillen posing next to the Tesla Semi at Fremont Photo: Timothy Artman via La Provence
Tesla said in the filing:
“Effective March 11, 2021, Jerome Guillen, President, Automotive, of Tesla, Inc. (“Tesla”) transitioned to the role of President, Tesla Heavy Trucking. Since September 2018, Mr. Guillen has successfully overseen Tesla’s vehicle programs, supply chain and service infrastructure and contributed to the development of leaders, organizations and processes capable of continuing to direct and operate those functions for our passenger vehicle programs. As Tesla prepares to enter the critical heavy trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks.”
Tesla’s Semi program has been in the works since the vehicle was unveiled in November 2017. Since then, Tesla has worked tirelessly to attempt to solve battery supply constraints that have effectively delayed the Semi’s initial production phases on several occasions. Production was scheduled to begin in late 2020 after Elon Musk revealed last year that the company should begin focusing on “volume production” of the all-electric Semi. However, it was revealed that there were not enough battery cells to handle the Semi project along with Tesla’s massive passenger vehicle production lines. Ultimately, the passenger vehicles, like the Model 3 and Model Y, took priority, and the Semi program was delayed.
Lately, there have been several sightings of the Semi in random public appearances. Some have seen slightly modified versions of the Semi on highways, others have seen them in trucking lots. However, the most recent sighting was released by Tesla itself when the company showed new footage of the vehicle ripping around the Fremont Factory’s test track. With the updates and more frequent sightings of the Semi, it is possible that Tesla could be moving closer to production.
Now that Tesla has also named Guillen as the President of its Heavy Trucking division, it seems that the automaker is taking an approach that is hinting toward the imminent arrival of the Semi.
Guillen’s new role is accompanied by several slight changes in Tesla’s managerial outlook. While CEO Elon Musk and CFO Zachary Kirkhorn remain with the company in their respective positions, their titles have been updated to “Technoking of Tesla” and “Tesla’s Master of Coin.”
Tesla announces that Jerome Guillen transitions to new role leading ‘Tesla Heavy Trucking’ - ELECTREK
Tesla announced today that Jerome Guillen, president of automotive, will transition to a new role focusing on heavy trucking at the automaker.
Guillen is best known for being the Model S program director during a crucial time for Tesla’s vehicle program (2010-2013), but prior to joining Tesla, he was a longtime Daimler engineer and led the development of the successful Cascadia truck.
He earned a BS in Mechanical Engineering at the École Nationale Supérieure de Techniques Avancées in Paris, France, his home country. He went on to earn a PhD in Mechanical Engineering from the University of Michigan.
After starting his career at McKinsey & Co, he quickly moved to Freightliner, Daimler’s truck division, and oversaw the development of the new generation of Class 8 trucks, which led to the Cascadia.
In 2007, he founded Daimler’s Business Innovation group, which he led until surprisingly joining Tesla in 2010 as Model S program director. He led the program from the Alpha prototype to the release in 2012 and the production ramp up in early 2013. While in charge of the Model S program, he also temporarily led the vehicle engineering group as acting VP of vehicle engineering.

He then became in charge of Tesla’s entire sales and service operations as VP of Worldwide Sales and Service during its important retail ramp up from 2013 to 2015.
After taking a leave of absence from Tesla for about a year, Guillen came back to lead the Tesla Semi program building on his experience with the Cascadia.
n 2018, he was promoted to president of automotive in charge of “all automotive operations and program management” and reporting directly to Elon Musk as part of a management reshuffle.
In this role, he has been considered number two after Musk at Tesla when it comes to the automotive side of the business.
Now the automaker announced in a SEC filing that Guillen will transition to the role of president of Tesla Heavy Trucking:
The move comes as Tesla is getting closer to bring its electric semi truck to production and new prototypes are being spotted.“Effective March 11, 2021, Jerome Guillen, President, Automotive, of Tesla, Inc. (“Tesla”) transitioned to the role of President, Tesla Heavy Trucking. Since September 2018, Mr. Guillen has successfully overseen Tesla’s vehicle programs, supply chain and service infrastructure and contributed to the development of leaders, organizations and processes capable of continuing to direct and operate those functions for our passenger vehicle programs. As Tesla prepares to enter the critical heavy trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks.”
Tesla filed this serious change of position in its top management at the same time as two “joke changes.”
The automaker officially announced that Elon Musk becomes “Technoking” at Tesla and, CFO Zach Kirkhorn becomes Master of Coin.
Tesla didn’t mention anyone replacing Guillen in his role as head of the other automotive programs.
A potential replacement could be David Zhang, who already oversees the Model S, Model X, and Model Y vehicle programs.
Musk Adds ‘Technoking of Tesla’ Title; CFO Is ‘Master of Coin’ - BLOOMBERG
Tesla Inc.’s Elon Musk and his finance chief have added tongue-in-cheek titles while another one of the company’s top executives changes roles.
Musk, the carmaker’s chief executive officer, is now also the “Technoking of Tesla,” and Chief Financial Officer Zach Kirkhorn has added the title “Master of Coin,” according to a regulatory filing. Both will maintain the positions of CEO and CFO.

Zach Kirkhorn
Source: Tesla Inc.
In a separate filing, the company said Jerome Guillen, who’s been president of automotive since September 2018, transitioned last week to president of Tesla heavy trucking. Musk first showed a Semi prototype in December 2017and said at that time Tesla would start production in 2019. It’s now planning to start deliveries by the end of this year.
“As Tesla prepares to enter the critical heavy-trucks market for the first time, Mr. Guillen will now leverage his extensive background in this industry to focus on and lead all aspects of the Tesla Semi program, including the related charging and servicing networks,” the company said.
Tesla used to have a chief technology officer in co-founder J.B. Straubel, but he left the company in 2019. Kirkhorn’s “Master of Coin” title may be a reference to the company’s purchase of Bitcoin disclosed last month.