TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker and becoming a Supporting Member. For more info: Support TMC

Tesla in the media:NPR story, Tesla used as descriptor for quality jewelry

Discussion in 'Tesla, Inc.' started by DFibRL8R, Sep 22, 2014.

  1. DFibRL8R

    DFibRL8R Member

    Jan 17, 2013
    Leesburg Virginia
    #1 DFibRL8R, Sep 22, 2014
    Last edited: Sep 22, 2014
    Heard a random story on NPR this am about how Jewelry stores hide the prices to force customers to ask/interact with the sales person. At around 2:45sec, the salesperson justifies the high price of one item by saying "It's like a Tesla" as a mark of high quality. Thought it was interesting since I still feel like Tesla is not a household name brand that everyone (well at least every NPR listener) knows about. It's the first time I've heard someone using the name to convey a general sense of value/quality/cache.

    Why Jewelry Stores Hide The Price Tags : Planet Money : NPR
  2. Tacket

    Tacket Member

    May 31, 2013
    Mukilteo, WA
    There was a commercial I heard trying to sell a shower head as the "Tesla of shower heads"
  3. MSEV

    MSEV Member

    Aug 10, 2014
    I heard the Tesla reference for the jewelry and was pleasantly surprised. Maybe people are starting to hear about a high quality car and it is a standard that other products aspire to...

Share This Page

  • About Us

    Formed in 2006, Tesla Motors Club (TMC) was the first independent online Tesla community. Today it remains the largest and most dynamic community of Tesla enthusiasts. Learn more.
  • Do you value your experience at TMC? Consider becoming a Supporting Member of Tesla Motors Club. As a thank you for your contribution, you'll get nearly no ads in the Community and Groups sections. Additional perks are available depending on the level of contribution. Please visit the Account Upgrades page for more details.