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Tesla in the media:NPR story, Tesla used as descriptor for quality jewelry

Discussion in 'Tesla, Inc.' started by DFibRL8R, Sep 22, 2014.

  1. DFibRL8R

    DFibRL8R Active Member

    Jan 17, 2013
    Leesburg Virginia
    #1 DFibRL8R, Sep 22, 2014
    Last edited: Sep 22, 2014
    Heard a random story on NPR this am about how Jewelry stores hide the prices to force customers to ask/interact with the sales person. At around 2:45sec, the salesperson justifies the high price of one item by saying "It's like a Tesla" as a mark of high quality. Thought it was interesting since I still feel like Tesla is not a household name brand that everyone (well at least every NPR listener) knows about. It's the first time I've heard someone using the name to convey a general sense of value/quality/cache.

    Why Jewelry Stores Hide The Price Tags : Planet Money : NPR
  2. Tacket

    Tacket Member

    May 31, 2013
    Mukilteo, WA
    There was a commercial I heard trying to sell a shower head as the "Tesla of shower heads"
  3. MSEV

    MSEV Member

    Aug 10, 2014
    I heard the Tesla reference for the jewelry and was pleasantly surprised. Maybe people are starting to hear about a high quality car and it is a standard that other products aspire to...

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