Give the company another 6-9 months. Based on the improvements they have implement in less than one year post launch (P+ package, parking sensors, cold weather, "sport" (misnomer for sure) seats, new wheel options, lighting,...) it seems clear to me that they have taken a page straight out of the BMW/Mercedes/ Porsche playbook on upgrade options. I'm sure that they are hearing the comments about interior lux vs. competitors.