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Tesla is destroying ICE car sales one model at a time...

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Since Tesla revealed the Model 3 in 2016, US sales of Mercedes C-Class cars are down 31%, while US sales of BMW 3-Series cars are down 37%.
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Now the Model 3 is out-selling both cars combined! In the first 8 months of 2019, 94,250 Model 3 cars have been sold in America.
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Meanwhile, only 34,101 C-Class cars have been sold in America during 2019, while BMW only sold 28,534 of their 3-Series cars.

The Spring on Instagram: “Since Tesla revealed the Model 3 in 2016… ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ US sales of Mercedes C-Class cars are down 31%, while US sales of BMW…”
Are sales of any other Mercedes or BMW up? This is important to consider, because it may be that cars in general are losing out to crossovers and SUVs and not so much model 3 stealing c class or 3 customers

I'd imagine both companies have sales of some cars that are up, but the C-Class and 3-Series cars are closest in features and specs to what the Model 3 offers. Makes sense to compare these cars and watch the trend long-term.
BMW and Mercedes used to be the aspirational cars for customers wanting sporty and prestigious smaller cars.
In many cases Model 3 now scoops up those customers due to the prestige of the EV. They are better handling, have better throttle response and the allure of non polluting in the cities. Much less operating costs and bothersome regular maintenance also tip the scales for those tired of buying gasoline and frequent oil changes.
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