It's a very dangerous game, because I upgraded my 2017 Model X with the MCU2 and got the AP3 hardware, and I have absolutely no reason to upgrade to a new Model X or anything else, even after 148000km.
That's income Tesla isn't getting, just because I could upgrade my car for a reasonable amount of money, and it still looks and runs as new.
Well I mean the cars aren't just the MCU and AP HW, for example you cant upgrade the car with the new adaptive suspension, new interior, revised exterior. That's how they'll still keep selling new cars