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Tesla Mini Store for Market Testing

Discussion in 'Tesla Motors' started by Alexander, May 14, 2015.

  1. Alexander

    Alexander P# 8,878

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    I was at the mall yesterday and ran across this:

    20150513_185702_Richtone(HDR).jpg
    20150513_170919.jpg

    I talked to the sales guy and he said Tesla is testing the market with this mini store. I hope they do well. I want a Tesla store up here.
     
  2. caddieo

    caddieo Member

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    How does this qualify as a store? Seems like it's just an outdoor exhibit where folks can look and ask questions. I don't think the glass-front store behind the car is part of it.
     
  3. MikeC

    MikeC Active Member

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    More like a Tesla kiosk, I guess.
     
  4. bogienut

    bogienut Member

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    store front

    The glass store appears to be Nordstroms
     
  5. Cosmacelf

    Cosmacelf Active Member

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    Cool idea. I think it's great. You could probably put in five of these for the cost of a real store - spreads the message wider and faster.
     
  6. Gabzqc

    Gabzqc Member

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    The whole "store" can fit in the trunk of the car! Flooring, stand up sign, table and chairs... and the Rep can drive it to the next location!
    Brilliant.
     
  7. Soflason

    Soflason Member

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  8. Jonathan Hewitt

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    I want that job! ;)
     
  9. mibaro2

    mibaro2 Member

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    Tesla time = mini store.
    Most current owners have the experience to do this job, and would be great at it...we've all done Tesla talks in parking lots, just without the props.
     
  10. 1101011

    1101011 Proud TSLA/SCTY shareholder since 2012.

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    Smart move for additional exposure. Good way to reach a totally different audience.
     
  11. deonb

    deonb Active Member

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    Interesting.

    Would this be the progressives moral equivalent of the gun-show loophole?
     
  12. ecarfan

    ecarfan Well-Known Member

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    Very interesting, and innovative. Though to get people to visit this "mobile store", Tesla is going to have to engage in some traditional advertising so that people know it's there.

    It remains to be seen if Tesla will take it to states where they are legally proscribed from selling. I certainly hope they do.
     
  13. bh1783

    bh1783 Member

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  14. Krugerrand

    Krugerrand Active Member

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    No they won't. They'll get all the *advertising* they need from the media and other online sources (FB, Twitter, their own website/blog etc...) They can also simply show up at various events that draw people. For instance, there will be several Memorial Weekend events that will draw crowds. Tesla plants one of these at any of those events and the crowd is already guaranteed.
     
  15. AnOutsider

    AnOutsider S532 # XS27

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    Or choose their locations wisely. The main parking lot of a busy mall, or a car show are great places for foot traffic.
     
  16. scaesare

    scaesare Active Member

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    Add a few flags/banners/balloons... or maybe some lit stadards and/or searchlights (think the "Bat Sign" with the Tesla T!)
     
  17. Beckler

    Beckler Member

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    This is distributed presence analogous to the Power wall, you could say. Soon you'll be able to shop for a car in the grocery store, at work, or on a cruise ship; and eventually in space (or in another time).
     
  18. fluxemag

    fluxemag Member

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    I think this is awesome, and I found a good place to set up camp for a while:

    The National Automobile Dealers Association
    8400 Westpark Drive
    McLean, VA 22102 (map)
    703.821.7000 or 800.252.6232
     
  19. exLeaf

    exLeaf Member

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  20. ggies07

    ggies07 Active Member

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    so what do they pull this with? I hope it's not a gas guzzler........that would be a perfect FUD argument and would counteract what Tesla is trying to do.....
     

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