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Discussion in 'Model S' started by de704, Feb 5, 2012.
I think it would be a good idea.
I's like to put the money they charge advertisers for advertising during the Superbowl around my waist; so I don't see it as a waste.:wink:
I think it would be great but probably not the best use of money at this point. $4 million for a Super Bowl ad is a lot for Tesla right now and they already have plenty of brand awareness without any traditional advertising. They should still start doing TV commercials at some point but maybe go after less expensive spots to start.
Any ad spend would probably be better aimed at sponsorships on KPCC, KQED, KUOW, WGBH, WNYC, WBEZ and WLRN. Match the medium to the audience!
Can I vote all 3 "no", "not necessary" and "waste of money"?
$4 million dollars buys a lot of Superchargers, thats where I want the money to go. I think they will still have several months of waiting list backlog by 1st quarter 2013 and advertising will be unnecessary.
Unless they can sell all of the production run year after year Tesla will eventually have to advertise. However, IMO, 2013 would be too soon.
I think a Super Bowl ad is actually a pretty good investment. If you make an ad that people like and talk about. But they would be putting a bunch of eggs in their SB ad basket. If it doesn't work out they just wasted a boatload of money. But GoDaddy did it a few years back and it worked out for them. But until they are without backlog of reservations, and they can build up inventory I don't think any advertising is worth it.
Really for a smallish company a single Superbowl Ad is a lot easier to run than a sustained ad campaign.
+1 for Superchargers.
Especially if you nicely brand the superchargers and they're in areas where they'll be seen.
how about just launching the commercial about a week prior to the superbowl so it gets picked up by the buzz. if it's good enough then it will go viral and won't need to be on the actual superbowl
"Zero emissions. Zero compromises."
That's my Tesla Super Bowl commercial tagline, preceded by beauty shots of Model S driving silently and number overlays on screen like "300 mile range" and "0-60 in 4.4 seconds."
Or if they want to play off the fact that it's an EV (and thus quiet) and the upstart American status of the company, they could go for the "America, f*** yeah!" approach and build an ad around something like, "The Tesla Model S sedan. Zero emissions. Zero compromises. The rest of the world will never hear us coming."
Or have Archibald "Archie" Bunker, go to get a charge at a movie or event and need a charge.
Edith: "Archie, did you remember the money for the man to fill it up?"
Archie: "Yeah, yeah."
Edith: "Well, pay the man."
Archie: "$1,$ 2, $3, $4, $5. (counting ones) Keep the change."
(Walk into the event.)
(FTB (Fade to Black))
On Screen Text: Model S. 0-60: 4.4s. 300 miles/charge. Zero Emissions, Zero Compromises.
Or something the like.
(Borrowed text from ryanjm above.)
A waist of money?
Give us non native speakers a break, c'mmon. What is a waist of money?
I voted for it anyway.