Tesla Motors Films - The Hire

[ElSupreme]

So I was moving my movie collection today and stumbled upon my copy of BMW Films - The Hire and well watched a few. It looks like BMW took down the films in 2005. But it appears that some of them are up on You Tube. I think it would be awesome for Tesla to advertise their vehicles this way. And being that they are in California, and movie stars seem to want to be 'green', they might be able to do this.

Am I crazy or is this not a good idea?

 

[dpeilow]

I don't remember those but reading the intro on Wikipedia, it seems like it was the inspiration for Audi, Jason Statham and Transporter...

 

[ElSupreme]

I don't remember those but reading the intro on Wikipedia, it seems like it was the inspiration for Audi, Jason Statham and Transporter...

Pretty much, except they didn't try to advertise for 90 minutes. Only 6-8 at a time.

 

[vfx]

That was an amazingly expensive campaign.

 

[Kipernicus]

I LOVED that series! Especially the one with Madonna in the M5. I think the series helped Clive Owen get into mainstream movies. Aston Martin had a series last year with the Rapide, but I didn't follow it closely and don't know how it turned out.

Agree that these things are expensive and may not have the same reach as traditional marketing.
Perhaps Tesla could try a contest for user created content - Chrysler did something for the Crossfire which I enjoyed (although the car didn't do so well, so maybe not the best example).

 

[TEG]

I have some of those on DVD that BMW gave out as promos.

 

[dsm363]

Look at the 'Roadster Reflections' video smorgasbord made
http://www.youtube.com/watch?v=bhHaFFRlCiI

Pretty awesome. They could have an add contest, get it done for basically free and then pay to air it on TV.