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Tesla Motors' Standing in the Automotive Industry?

Discussion in 'Tesla Motors' started by tdelta1000, Apr 5, 2012.

  1. tdelta1000

    tdelta1000 Active Member

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    #1 tdelta1000, Apr 5, 2012
    Last edited: Apr 5, 2012
    Has the automotive community accepted Tesla Motors as a full fledged auto manufacture or is TM still being considered a niche manufacture that will produce low volume models?
     
  2. Larry Chanin

    Larry Chanin Model S Perf Sig 1055

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    I'd guess that Carlos Ghosn thinks that Tesla is a niche manufacturer based on his general remarks.

    "We Don't Want to Be a Niche Car Maker"


    Larry

     
  3. Kevin Sharpe

    Kevin Sharpe Active Member

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    Everyone I've talked to in the industry see's Tesla as Niche... indeed, if you attend enough car events you will see that for yourself :smile:
     
  4. richkae

    richkae VIN587

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    There are ~40 companies/groups on this list: Automotive industry - Wikipedia, the free encyclopedia
    Porsche doesn't even make it because they don't make enough vehicles.

    Tesla is aspiring to niche. Less than 1000 sportscars per year is boutique. 20000 expensive luxury vehicles per year is niche.
    However they are more important than many other automakers because they are the technology leader in EVs.
    If Bluestar gets them above 100,000 vehicles per year - then they will move beyond niche.
     
  5. tdelta1000

    tdelta1000 Active Member

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    gentleman I too agree that TM is Boutique manufacturer that will make it to Niche status and then onward.
     
  6. VolkerP

    VolkerP EU Model S P-37

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    And Tesla will have to pull together its exit from niche producer amazingly fast, or the existing mass-market producer will occupy the spot planned for bluestar.
     
  7. gg_got_a_tesla

    gg_got_a_tesla Model S: VIN P65513, Model 3 Res Holder

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  8. tdelta1000

    tdelta1000 Active Member

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    The sale of the shares was based on profit. I think Tesla will garner more industry credit when the Model S has been on the road for six months or better.
     
  9. MarkR

    MarkR Member

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    Mainstream car companies have independently owned dealers who promote the brand and make most of their money on servicing the cars. Tesla has snubbed their nose at that distribution model, but wouldn't likely have been well accepted anyway, because EVs required relatively little service (oh gawd, we hope). Kind of a paradox, Tesla wants a degree of acceptance from the automotive community, but creates a car designed to turn the industry on it's head. Can't have it both ways, not yet anyway!
     
  10. Larry Chanin

    Larry Chanin Model S Perf Sig 1055

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    Hi Mark,

    Elon's objective is to demonstrate to the public that an electric car can be compelling with high performance, and by doing so also demonstrate to other car companies that electric cars can be highly profitable. As you mention, he wisely choose to retain the sales and service component in-house, but he doesn't care what distribution model others use in the adoption of EVs. Yes, he can have it both ways. If he can show that 30% margins are possible with an electric car company you can be sure other car companies will follow regardless of how Tesla chooses to sell their cars.

    Larry
     
  11. tdelta1000

    tdelta1000 Active Member

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    Way to hit the mark Larry.:cool:
     
  12. vfx

    vfx Well-Known Member

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    follow the money
     
  13. tdelta1000

    tdelta1000 Active Member

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    Recent news reports postings on this forum have shown that Tesla Motors is becoming a more household name within the industry.
     

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