I have been thinking more and more about an early release of the Tesla Network to human drivers rather than wait on an FSD release. I am throwing this out there to get thoughts as I am surely missing some key risks/downsides in this.
Differentiating elements from Uber/Lyft and baseline assumptions:
1) Tesla could help subsidize the cost of the Tesla M3 by allowing the driver to get back 10-15% of Tesla’s take. Since Tesla received revenue from the purchase of the car this might be the ace that allows Tesla to pull drivers from other services or incentivize new drivers.
Note: Uber’s take rate seems to be 25%.
2) Free supercharging for drivers who have met certain requirements – rides, fares, or time.
Driver benefits:
-Higher payout potential
-Potential lower maintenance costs (fuel especially, see #2)
-Drive a Tesla M3
-Subsidized car purchase (through increased payout, see #1)
-Ability to use their M3 in the Tesla Network once FSD becomes a reality
Passenger benefits:
-Drive in a Tesla M3
-Better for the environment
Tesla benefits:
-Drastically increase number of persons exposed to Tesla
-Increased revenue
-Tesla Network exposure and ability to exercise issues early
Tesla negatives:
-Increased headcount to support
-Capital costs to start
Overall, I believe getting more people in a Tesla and more Tesla on the road would be a HUGE benefit. This would establish the Tesla Network and increase its user base. Additionally, it would pull revenue from Lyft and Uber potentially making it harder for them to compete over the long term before FSD becomes available.
Differentiating elements from Uber/Lyft and baseline assumptions:
1) Tesla could help subsidize the cost of the Tesla M3 by allowing the driver to get back 10-15% of Tesla’s take. Since Tesla received revenue from the purchase of the car this might be the ace that allows Tesla to pull drivers from other services or incentivize new drivers.
Note: Uber’s take rate seems to be 25%.
2) Free supercharging for drivers who have met certain requirements – rides, fares, or time.
Driver benefits:
-Higher payout potential
-Potential lower maintenance costs (fuel especially, see #2)
-Drive a Tesla M3
-Subsidized car purchase (through increased payout, see #1)
-Ability to use their M3 in the Tesla Network once FSD becomes a reality
Passenger benefits:
-Drive in a Tesla M3
-Better for the environment
Tesla benefits:
-Drastically increase number of persons exposed to Tesla
-Increased revenue
-Tesla Network exposure and ability to exercise issues early
Tesla negatives:
-Increased headcount to support
-Capital costs to start
Overall, I believe getting more people in a Tesla and more Tesla on the road would be a HUGE benefit. This would establish the Tesla Network and increase its user base. Additionally, it would pull revenue from Lyft and Uber potentially making it harder for them to compete over the long term before FSD becomes available.