Wouldn't canceling the order be the right recourse for the customer so Tesla is held accountable for its employee's mistake because they lost the sale?
In the end, that would hurt Tesla the most. However it's up to the purchaser as to what he wants to do.
As I was buying something "off-list", I was at the mercy of their salesperson doing all the click-through and searching for inventory. The car that he found clearly showed autopilot as a feature for $47,000. If you add on FSD, it comes to $52,000. None of this is about taking advantage. I didn't go into the transaction like any of the previous 10 cars I have purchased in my life where haggling is part of the deal. I went in knowing that the price they gave me was what I would pay. I had no problem with that. But again, if, as a company, you are going to limit how a customer can purchase a vehicle by requiring them to go through your live staff, you need to ensure that 1. the staff is up to speed on any current policy/pricing changes and 2. that the tools they are using (the Tesla employee sales website/their SalesForce inventory search) are up-to-date. Sorry that my knowledge of every pricing option of the Model 3 isn't encyclopedic, therefore I am relying on them to walk me through a little of the process. I *did* read carefully the included options before I put in my info, paid my money and placed my order. It wasn't until I received the PDF later that things had changed. Everything at the store was consistent. It's really crazy to me how many people are saying "too bad, pay the extra $3000". It feels like none of you have ever made a big purchase before. Either that or you are much more willing to give money to someone that you weren't expecting.
Exactly.
If you went into say Tree Frogs to buy a swing set, and asked them: How much does the Orangutan swing set cost, and they told you, "Oh, well, that swing set is $5,000. However, there is a discontinued swingset, the Great Ape, which is no longer shown on our website. It's pretty similar to the Orangutan. It has some features that one doesn't, but also doesn't have a few other features that the Orangutan does. But since it's a discontinued model, I can get it to you for $4,000 since we are trying to get rid of inventory, what do you think"? And you said "oh, that looks nice. I see it has the rock climbing wall in this picture. Are you sure it has that wall, because that's really important to me" and the guy said "yep, this model of Great Ape has the rock climbing wall included" and you said "great, I'll take it for $4,000".
Now what happened if they called you back and said "you know what, that Great Ape doesn't come with the rock climbing wall, that's an extra $1,000", what would you say? You'd say "sorry, but I asked you if it was included, you said it was, and I expect you to honor it". Or you'd say "no thanks". I doubt any of you would say "ok, that feature I specifically if it was included and you indicated it was and is really important to me, you can charge me an extra $1,000 for it". No way. You'd feel lied to.
I chose this example because if falls into a product that's shown online, but has variables and you are buying a specific unit. I fail to see how the OP's situation is any different than this, and why anyone would expect a different reaction by him / her.