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Tesla Outsells Large Luxury Sedan Competitors in Q2 2013

Discussion in 'Tesla Motors' started by DJ Frustration, Aug 9, 2013.

  1. DJ Frustration

    DJ Frustration Model X Sig, Former Model S, Model 3 Res

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  2. gaswalla

    gaswalla P4201/85/airsusp/pano/19i

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    I saw an article about Tesla having 8% of the luxury car market.
     
  3. dirkhh

    dirkhh Middle-aged Member

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    Source / link, please?
     
  4. Citizen-T

    Citizen-T Active Member

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    I saw it too, but I think it was using the estimated numbers for Tesla which were off by a lot. So in reality, it is probably much better than 8%.
     
  5. gregincal

    gregincal Active Member

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  6. CapitalistOppressor

    CapitalistOppressor Active Member

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    No they used 12,850 as the total number built since production started. Actual number through June was ~12,700. If anything the 8.4% of the luxury market is a slight overstatement, though I of course am biased towards comparing them only to large luxury vehicles that cost more than around $70k (to exclude a couple of Cadillac boats that are more mass affluent cars).
     
  7. 30seconds

    30seconds Active Member

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    more recent data



    Assuming that the July Model S deliveries are ~1800 units that is about the same as the COMBINED sales of the A8, BMW 7 series and Mercedes S Class.

    Audi US July Sales
    A8: 452 units
    A7: 645 units
    A6: 2061 units

    BMW US June (not July, can't find them) Sales
    7 Series: 855 units
    5 Series: 4484 units

    Mercedes US July Sales
    S Class: 577 units
    E Class: 5,605 units
     
  8. ZBB

    ZBB Emperor

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    Keep in mind that Tesla's sales through 2Q13 are for both the US and Canada... What are the Canada sales?
     
  9. Rodolfo Paiz

    Rodolfo Paiz P85 "Plug and Play"

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    Also, most people seem to compare the Model S to the 5-series and S-class, but IMHO the car's dimensions and pricing correspond much more closely with the 5-series (especially the Gran Turismo) and the E-class. This point of view would indicate that the Tesla's market share is smaller (since it's a bigger market with more unit sales each quarter), but also indicates a greater total sales potential.
     
  10. gregincal

    gregincal Active Member

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    I would tend to agree. The price is higher, but with the EV savings I think it's really more comparable to the 5-series and E-class. Certainly the S-class is all about a level of luxury that the Model S doesn't really compete with.
     
  11. Zzzz...

    Zzzz... Member

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    I believe I saw GCR or autobloggreen article claiming that number of Teslas registered in Canada in first 6 months of 2013 was 344...
     
  12. DJ Frustration

    DJ Frustration Model X Sig, Former Model S, Model 3 Res

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    Has anyone picked up on any articles about Tesla outselling the competition again?
     
  13. dirkhh

    dirkhh Middle-aged Member

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    But that's simply not true. A8, 7 series, and S class are not the competition. They are on average more expensive and much more about luxury. The real competition, both in price and mostly in expectations for luxury and technology are the A6, 5 series, and E class. And the Tesla is nowhere near outselling those.

    I don't understand why so many here are so spellbound to make outrageous statements about the success and infailability of Tesla. Tesla is making good cars and has solid traction in the US market (but no where else).
    It's not the best car ever, nor is it outselling the established ICE competition. Let's stick with reality and avoid being seen as a misguided cult that is blind to reality.
     
  14. deonb

    deonb Active Member

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    Have you seen the price of the Model S lately?

    A fully loaded Model S is more expensive than a fully loaded BMW 750 ( $134k vs. $129k) and the 60 is at the exact same price as the base 750 ($67k).

    The BMW 5 series and Mercedes E class start at $47'000. Show me a Model S for anywhere close to that price.
     
  15. ModelS8794

    ModelS8794 Member

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    #15 ModelS8794, Aug 13, 2013
    Last edited: Aug 13, 2013
    Model S is a flagship fullsize flatback sedan starting at a base $70k MSRP. The competition are the flagship models (S, A8, 7-series) and (particularly wrt the design/styling/capacity) the fullsize flatback sedans (A7, CLS-Class, 6-series Gran coupe). The midsize sedans (E, 5-series, A6) are smaller and have a much lower upfront cost. Since base MSRP and overall size/design are the two most commonly considered factors when determining what competitive class a car resides, I'd say there is nothing outrageous or blind to reality in making this pretty obvious determination.


    Base MSRP (from each company website) and sales stats (from goodcarbadcar)

    Midsize Sedans MSRP YTD Sales thru June
    5-series $49,500 27,001
    A6 $42,200 10,439
    E-Class $51,900 29,694

    Flatback coupes
    6-series gran $77,100 5373
    A7 $60,100 4381
    CLS $72,100 3652

    Flagship Fullsize Sedan
    7-series $73,600 5178
    A8 $75,100 3248
    S-class $92,300 6456


    Model S $71,070 10,050
     
  16. dirkhh

    dirkhh Middle-aged Member

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    I guess our perceptions are different then. An S60 after tax credit is around $65k.
    A somewhat comparably performing and equipped A6 / 5 series / E class costs the same.
    In both groups the price goes way past $100k
     
  17. ModelS8794

    ModelS8794 Member

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    An optioned out A6 may have a comparable cost to a base MS, but it doesn't seem very logical to compare the base price of one car to the optioned out price of another.

    The ASP for Model S the last quarter was $93,500 excluding all regulatory credits. That, plus the design and size/capacity of the car, seems more in line with the other fullsize sedans, not the midsize sedan group.

    IMO.
     
  18. gregincal

    gregincal Active Member

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    Of course the reality is more complicated and subtle than that, which makes it hard to compare. All those other manufacturers have a full line of cars, and the people who buy the full size flagship model buy it because they really want it rather than the smaller car. Tesla only has a single model and there are many people like me who would have much preferred a smaller car, but had no choice but to buy the S if they wanted a Tesla. Because of that I see such comparisons as kind of fun, but not really telling us anything.
     
  19. dirkhh

    dirkhh Middle-aged Member

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    I think you did a better job than me explaining why I'm uncomfortable with the way people make statements like the op. Either way it's not an apples to apples comparison and misleading.
     

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