Hello, We are doing a research project for business management class on Tesla Motors and would like some feedback from current owners. There's limited information out there available so we are trying to gather direct responses from employees and owners. Purely for academic purposes, so any help would be awesome and very much appreciated. Only a few questions so it'll be quick! Thanks! :tongue: COPY AND PASTE THE FOLLOWING: ---------------------------------------- Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance ---------------------------------------- Thank you for your time!! simon
What year and model(s) do you own? Answer: 2010 Roadster How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years c. How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 7 What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 6 Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No a. What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: none What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance b.
What year and model(s) do you own? Answer: 2012 Roadster How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: Lexus LS, BMW 640 Grand Coupe, RR Phantom What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance ---------------------------------------- Thank you for your time!! You are welcome. simon
Hello, We are doing a research project for business management class on Tesla Motors and would like some feedback from current owners. There's limited information out there available so we are trying to gather direct responses from employees and owners. Purely for academic purposes, so any help would be awesome and very much appreciated. Only a few questions so it'll be quick! Thanks! COPY AND PASTE THE FOLLOWING: ---------------------------------------- Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: Roadster Sig Edition EU S 23/250 How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years d How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 6 What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely few years 1, long term 5 Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No b What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: Aston Martin, Lexus, BMW What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance b to e ---------------------------------------- Thank you for your time!!
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: Roadster 2.5 Sport (2011) How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: None. I've owned other performance vehicles. Wanted something green and fun. What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
What year and model(s) do you own? 2010 Roadster 2.0 2012 Model S Signature Performance How long have you had your Tesla? a. Less than 6 months - Model S b. Less than a year c. 1-2 years d. 2+ years - Roadster How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: 2013 Lexus LS600hL What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
COPY AND PASTE THE FOLLOWING: ---------------------------------------- Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years A. How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 7 How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 7 What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 6 Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No B What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: NONE What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance B ----------------------------
I'll do your survey, but many of these questions can't honestly be answered with just one choice...did I buy the Model S for technology--absolutely, but I also bought it b/c it's cool and b/c it's green and b/c it's fast and b/c it's luxurious...I chose it b/c it has the best combination of features compared to other cars, not b/c of any one of those features being overriding...if there is any one feature it would be that it has a real world electric range that I have been waiting for. Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: 2012 Model S 85kWh non-performance How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer:Plug-In Prius, Chevy Volt, Nissan Leaf What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: 2010 Roadster 2.0 (+ 2012 Model S about to be delivered) How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: None (what is the point) What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
What year and model(s) do you own? Answer: Roadster 2.5 and Model S Signature How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years Note I have had Roadster 1-2 years and Model S < 1 yr How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 7 What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 7 What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 5 Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No b What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: None What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance b
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: Roadster (and about to receive a Model S) How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely (100% guaranteed in fact) What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: None What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: 2012 Tesla Model S Signature How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied 6 What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 7 What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely 5 Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: Jaguar XKR, Aston Martin, Audi A7 What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance Order of importance e,c,b,a. All were factors except d. I didn’t know it was going to be “cool”. ----------------------------------------
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: 2012 Model S How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: None What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
What year and model(s) do you own? Answer: 2012 Model S How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yesb. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer:None What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance
Please fill out and underline your answer. (for scale questions, 1 = least, 4 = average, and 7 = most) What year and model(s) do you own? Answer: 2012 Model S How long have you had your Tesla? a. Less than 6 months b. Less than a year c. 1-2 years d. 2+ years How satisfied are you with your Tesla? Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied How satisfied are you with Tesla Motors? (Purchasing, Maintenance, Service, etc.) Not Satisfied At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Satisfied What is the likelihood of you buying another Tesla in the future? Not Likely At All 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely What is the likelihood of Tesla becoming mainstream (like GM, Toyota, Volkswagen, etc.) in the next few years? In other words, how likely are they to succeed? Not Likely At all 1 - 2 - 3 - 4 - 5 - 6 - 7 Very Likely Did the difference ("coolness") factor of Tesla play a role in your purchasing decision? a. Yes b. No What other cars did you compare and/or test-drive when you bought your Tesla? (Please list manufacturer and model) Answer: Chevy Volt What is the main reason you chose Tesla? a. Luxury/Comfort b. Efficiency/Technology c. Styling (Interior/Exterior) d. Differentiation ("Cool") e. Performance All of the above, if I had to choose a single reason it would be item b.