One of Elon's "secret weapons" to boost sales has been announced. Who's getting the first free Model X? Musk Offers Model S Referral Program as Tesla’s First Incentive - Bloomberg Business
Could anyone post the full text of the original e-mail sent to Model S owners? I have seen only snippets in most of the news articles...
Beat me to it by |<-->| much. I wonder if this applies to CPO cars? I haven't received the official letter yet.
Business Insider posted a copy of it: Elon Musk says Tesla will pay you to get your friends to buy a Model S - Business Insider
What I don't like about this is that now it will seem like owners are talking up the car to get a referral and not because of how awesome the car is.
I haven't seen anything yet. This may be easy money though! I mentioned it to a friend and this may push him over the line.
"The first person to reach ten will get the entire car [Founder series Model X fully loaded] for free."
10 signups = free Model X? Botnet here we come... (kidding) But seriously that's really low. I want an S, but I'm sure I'll cope with an X...
the *first* person with 10 signups gets a free Model X. anyone else with 10 signups gets the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000)
Doesn't this imply that sales are slow? If sales were at or above expectations, there would be no reason to do this.
I'm long TSLA stock and have been an enthusiastic supporter but I don't like the "smell" of this referral program. Diminishes the brand and looks like a cheap marketing gimmick to increase sales (while the company repeatedly said that demand is not an issue). I've sold more than 10 cars since I got my Sig in 2012 .... because I believed in Tesla. Now, I'm less inclined to "recommend" the car to get paid for it. The only way this would make sense to me would be to close the galleries and use this program as a replacement. Then current owners showcase their cars and you get test drives at service centers. This would cut the cost of sales from 2K per car to 1K per car.
Yeah, I was making the point that there will probably be a competition to get 10 signups if a free Model X (value ~$100k fully equipped) is on the table, even if there is just one (possibly per region.) I think they need to reconsider that incentive because it is too strong for someone to simply send spam out to every email they can get hold of and see what sticks. I'm not eligible, I don't own a Tesla yet. But I'm aware that many Tesla owners are engineers and programmers, so might have the resources, if they were a little, uhm, backhanded.