So I saw the Apple keynote today and it got me thinking - iPhone X seems to be a technological marvel in many aspects...however, the execs kept the announcement pretty standard - they didn't seem to make a huge gaga about the iPhone X (compared to typical Apple announcements). Limited reviews of the iPhone X seems to be stellar as well. All this means is that Apple overdelivers to what they promise / market. Tesla on the contrary is the opposite - full of false promises. Tesla needs to change their marketing strategy regarding this otherwise the faith on present owners on the company will eventually fade.