Full quote:
Taylor, Forward Labs CEO,
told Green Tech Media that the company is aiming to do the right thing for the right reason. In contrast, he believes that Tesla’s design is the “wrong thing for the right reason.” “It’s wrong to devalue people’s houses with something that doesn’t look good. It’s wrong to put holes in roofs; it’s wrong to go to war with homeowner associations; and it’s wrong to try to ram something down people’s throats that they don’t want,” he said.
End quote.
I was favorably impressed with the Forward Labs product as a viable solar roof for those whose buildings are compatible with standing seam style.
I am not impressed with Taylor's comments, nor the disinformation in his comparison sheet with Tesla Solar Roof.
"…devalue peoples' houses with something that doesn't look good," True about the Dow product and all other imbedded products before Tesla Solar Roof, maybe, but obviously not about Solar Roof.
"…it's wrong to put holes in roofs…" What? Roofs have had holes put in them for vents, stacks flues, skylights, etc for centuries. All shingle roofs before about 1960 were made with skip sheathing - 1x6 boards nailed across rafters 4" to 6" apart - to which the shingles or shakes or slates were nailed, so nearly half the roof was "holes".
"…It's wrong to go to war with homeowner associations…" What is he even talking about?
"…and it's wrong to try to ram something down peoples' throats that they don't want." Again, what is he talking about?
As to his comparison sheet, Taylor claims 19% efficiency, but the best panels on the market are rated at 19.7% without any color layer that would block about 10% of sunlight and with 4" of air gap beneath them instead of puny 1/2" air channels to cool them. Forward Labs panels may reach 19% STC rating with a short flash of light at 77ºF in a lab, but operating in the real world where every degree of temperature increase reduces cell output, and where panels, with 4" air gap underneath for cooling heat up over 36ºF at ambient 68ºF air temperature, his roof panels will undoubtedly run much hotter and therefor deliver much less than 19% efficiency.
Taylor's claim that Tesla will put out only 11W/sq ft, Is likely based on the Tuscan Tile version where less than half the exposed tile is solar-producing, in which case it is certainly too high, or a far worse than likely evaluation of the smooth tiles, that I figure could deliver about 15% efficiency. Either way, it is misleading, given that there are no published efficiency stats yet for Tesla Tiles.