I'll cut to the chase. I am a Tesla shareholder and enthusiast. I want nothing more than to see Tesla succeed. Today I went to the new store at the UTC mall in San Diego. I sat in the floor car with my father (who drives a Panamera) and Mother (who drives a BMW 5). They both have heard me espouse Tesla for over a few years, yet this was their first experience seeing the car. They were impressed with the car... but... all four of us (3 mentioned + my wife) we appalled at the utter snobbery of the Tesla employee who "helped" us. When asked how we could test drive, he said we could "not have a test drive". He said test drives are "only for reservation holders". He did not explain, I had to pull info out of him. I tried to give him a chance to explain that (as i understand from my own research) Tesla was ramping up and that test drive cars were not available in large quantities and thus test trive capaicty was limited. He did not allude to this. He stuck with his explanation that to even get a test drive one needs a reservation, and with a collar pop we were not good enough for further discussion or explanation. His attitude was snobbish to say the least. I'm disappointed. My parents are in the buyer demographic but they were totally turned off and not impressed. End of rant... I hope Managment can change this snob culture ASAP.