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PALO ALTO, Calif.--(BUSINESS WIRE)--Tesla Motors (TSLA) today announced that it has hired former Apple and Gap executive George Blankenship as Vice President of Design and Store Development. Blankenship will build Tesla’s retail strategy and network.
“George has a record of building customer-focused stores that revolutionize their industries, and he does it on time and on budget,” said Tesla CEO Elon Musk. “Tesla will have the best retail experience in the auto industry as we continue to grow and prepare to launch the Model S.”
I bet it's the red one. Would love to see the alpha model though.If you go and they've got the mysterious alpha build on display (not the red one we've seen a few times) or some other new variant, you so have to take lots of pictures. And immediately post them here of course
George Blankenship said:The strategy of placing stores in high-traffic areas and Service Centers in central, easily accessible locations will be rolled out as we ramp up to Model S production.
It makes a lot of sense. Zoning regulations in many cities don't allow automotive service shops in prime locations - the rules were written for dirty ICE cars.
So you split it. Put the retail store in a swanky prime downtown retail location. Put the service locations in some industrial park or auto mall in the 'burbs near a big highway, where rents are cheap, zoning isn't an issue, traffic isn't as congested, and customers can get to it easily.
That's interesting. I wonder where the line is drawn (legally) between sales and service. For instance, certainly a service center (i.e. repair shop) can sell parts. Can they sell upgrades? Can a car sold via the internet or out-of-state Tesla store be delivered at a service location?Am wondering, if this is how they will deal with the issue of places like Texas where they can't open a store there because it's owned by the manufacturer. At least they will be able to service them locally even if they can't sell them there ...
Also, I recall some mention about Tesla going out and buying used Roadsters then refurbing and reselling them. So maybe the stores will have a trickle of updated Roadsters to (re)sell ?