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Tesla targeting women with the Model X?

Discussion in 'Model X' started by Trnsl8r, Feb 27, 2012.

  1. Trnsl8r

    Trnsl8r Blue 85kwh since 12/8/12

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  2. Lloyd

    Lloyd Active Member

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    Bonnie, Here's another for you. You must have been out there promoting the heck out of Tesla!!!

    Here's the new one!
     
  3. bonnie

    bonnie Oil is for sissies.

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    Well that's funny - the second one just repeated my comments made originally to Dana Hull (who wrote the first one) - I was never interviewed for this last one.
     
  4. EV_de

    EV_de Model SP10/XP9 EU ZOE#47

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  5. roblab

    roblab Active Member

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  6. Model X | Tesla Motors



    seems odd for them to include the "her" verbage when referring to the driver?




    Screen Shot 2012-07-21 at 4.04.54 PM.png
     
  7. bonnie

    bonnie Oil is for sissies.

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    So 1) I hope they knock off the discussions of 'targeting women', as if we need something different from men, and 2) why is using 'her' any more offensive than the countless examples of using 'him'? Seriously?
     
  8. why not just use six of "their friends"...Its not offensive just odd never seen something like that before
     
  9. bonnie

    bonnie Oil is for sissies.

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    Exactly. Because you probably don't notice all the ones that say 'and six of his friends'. 'Their' is grammatically incorrect.
     
  10. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    This isn't new. If you watch the reveal video you'll see that many of things highlighted have a woman-centric point of view, such as being able to put in a car seat by just setting it down. There are also write-ups stating that women had a big part in the design of the Model X.
     
  11. Robert.Boston

    Robert.Boston Model S VIN P01536

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    +1 bonnie. But it would have been easier and more compact to write "and six friends." So I think there is something to the theory that Tesla is pitching the Model X to women.
     
  12. doug

    doug Administrator / Head Moderator

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    "Their" is plural.
     
  13. vfx

    vfx Well-Known Member

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    NOT theory. Fact. As Jerry points out.
     
  14. Tommy

    Tommy Member

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    I live by a school and the vehicle I see dropping off kid's is the SUV. It's really no contest, probably 80% SUV and it's women who are driving these SUV's. The Tesla Model X is the perfect fit in this scenario; short commute, cool and sporty car with lots of room for their kids and their gear (books and backpacks). So it doesn't surprise me that Tesla is going after this same demography that I see everyday using other manufacturer's SUV's .
     
  15. dflye

    dflye S Sig Perf 414, VIN 814

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    Uhh, based upon the number of times my wife installed car seats in our demised minivan vs her having me perform that unpleasant task, that just means the Model X is easier on the installer... gender neutral.

    But I guess that means from a typical stereotyped advertiser's viewpoint, the belabored wife has to bother the overworked husband less often, since she can put the car seats in by herself! :confused:
     
  16. brianman

    brianman Burrito Founder

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    The "PC generation" started overcompensating for gender guilt by replacing "him" with "her" 15 years ago or so. Even when the "him" refers a football player. I wouldn't be surprised if the bulk replace started talking about "her condom fit" in some literature. It's really a bit absurd, IMO.

    Anyway, I don't read anything into Tesla doing it for the X.
     
  17. Citizen-T

    Citizen-T Active Member

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    Was going to make this point. Pick up any computer programming book and you'll find the use "she" and "her" more often than not. Even though like 90% of Comp Sci majors are male.

    Sent from my Nexus 7 using Tapatalk 2
     
  18. bonnie

    bonnie Oil is for sissies.

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    That's because *we* wrote most of the documentation.

    :)
     
  19. Citizen-T

    Citizen-T Active Member

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    True that. Most of our UX and UA teams are female.

    Sent from my Nexus 7 using Tapatalk 2
     
  20. bonnie

    bonnie Oil is for sissies.

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    I earned my chops working with Evi Nemeth back when. Back when it was readnews and pig dog duty and we had a university to keep running. And yep, we kept documentation gender references pretty much equal. (She also filled in as my son's babysitter.)

    Do not piss Evi off. That's all I'm saying. :)
     

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