I think you missed the point. I'm not talking about returning the charger to Tesla. I'm talking about that once Tesla gives the destination the charger, its theirs to do what they will. In the relative's gift case, they would return it to the store in exchange for a slightly different item, instead of to you as the gift giver. I guess the analogy does break down a little because in the Tesla case, the same entity is the manufacturer, distributor, retailer, and gift giver of the item. There's always the second-hand market, though, that a business could sell their wall connector to a third party, and use the proceeds to purchase a J1772 charging station.
I'm not familiar with any contractual details of the destination charger agreements. If there's some paperwork that says "These chargers are for use only with Tesla vehicles" then it's definitely "wrong" of a business to purchase a JDapter (or equivalent) to offer to their non-Tesla EV clientele. If there's not such language, it's gray area. It's a Tesla branded charger with a Tesla specific connector on it, so it's implied that the charger is just for Teslas, and the availability of a JDapter-equivalent was simply unforeseen. Yes, there's the stated goal of bringing sustainable transport of any form, and then the argument that in order to do that Tesla needs to make money. We can look to European destination chargers though, where Teslas use the same standard Mennekes Type 2 connector as every other EV. My understanding is that Tesla provides the business with the choice to allow non-Tesla EVs to charge or not (by flipping a switch and requiring digital communications, rather than analog, which other EVs don't support). Presumably Tesla would flip that switch on any wall connectors that they retain control of. This seems to me that if Tesla is okay with the business deciding if non-Teslas can charge in Europe, they wouldn't have a problem with a US business making the same "choice" by providing their clientele with a JDapter-equivalent.