You can install our site as a web app on your iOS device by utilizing the Add to Home Screen feature in Safari. Please see this thread for more details on this.
Note: This feature may not be available in some browsers.
Maybe a Tesla car rental company?
My prediction (that I will put money on):
Elon will announce completion of 10,000th model S production vehicle and he will exercise 6,711,972 shares of Tesla stock received as part of his performance objectives. This will provide the company with $44.5M of cash assuming an exercise price of $6.63. He may or may not sell some of those shares immediately to cover taxes associated with the sale. My guess is that he will sell just enough shares to cover taxes, but hold the remaining amount.
Good call! I forgot all about those options. My only quibble with your analysis is that if he's just exercising the options (buying the shares), there will be no tax implications. The taxes would be due (on the gain) when he sells them, but Musk is smart enough to wait a year to do that so he can pay the long-term capital gains rate, and also it shows he still strongly believes (to the tune of $40M+) that Tesla will be even more valuable in the future than it is today.
Unfortunately, this is not the case thanks to the incredibly complicated US tax code. Exercising an ISO option is taxable event under the Alternative Minimum Tax (AMT) rules.
OK, I'm willing to put my money where my mouth is: I'll take a $10 bet from every person who posted a theory here that you are all wrong.
And Solar. Solar is a great guess but it has to have a Tesla tie in. On Tesla customer homes and businesses. The (serious) announcement of a Tesla backup battery. Elon starting construction of a new solar generating plant (with all Tesla batteries).
Side note, just out of curiosity: Under those rules, when the shares are eventually sold, is the cost basis (for calculating gain/loss) then equal to the market value at the time of exercise?
Unfortunately, this is not the case thanks to the incredibly complicated US tax code. Exercising an ISO option is taxable event under the Alternative Minimum Tax (AMT) rules. Under those rules, the taxpayer must pay taxes at the AMT rates on the difference between the current stock price (currently ~$37) and the exercise price ~$6 even if they do not sell the stock at that time. So under AMT rules, Elon would have a $207M taxable event (6.7M shares x $31/share gain) that would be taxed at AMT rates. Many people opt to sell some shares immediately to pay the AMT tax on the shares they intend to buy and hold.
One more thought. Elon has access to many sources of financing that your average person does not, so it is also possible he will just borrow the money to pay the taxes and pledge the shares he purchases as collateral. In which case he will not sell any shares. He has previously financed share purchases via Goldman Sachs.