I am gonna two post. I got two inklings.
First.... Elon's "leaked" Sledgehammer souffle.
He doesn't use phrases like that does he? I'm not aware of it. So? Someone wrote it for him. It is too colorful. And the writer took some time figuring out how to make it impactful.
And a "souffle"? You really think that Elon has a souffle for what? Breakfast? At the most decadent the guy is an omlet eater. More likely green eggs and ham than a souffle. If he's runnin around a house full of children getting ready for work and decides on a souffle for breakfast someone needs to kick him in the arse. I can see him going through McD's getting an egg mcmuffin and a coffee.
And his physics-oriented mind is better than that. A sledgehammer really wouldn't have much of an impact on a souffle. A sledgehammer will not crush a souffle. He knows that. It'd be like hitting a bunch of packing peanuts with a sledgehammer. Elon knows that. And if he doesn't his mind would have calculated the excessive waste of using a sledgehammer to "crush" a souffle. The image would have never fully materialized in his mind before he'd have gone to a beer can. Most of the force would pass through a souffle (Yes yes, "not if it were the Katgeraund's). The souffle would almost be intact, except for a sledgehammer hole in it. If he was trying to establish an image of destruction while using a sledgehammer he would not have chosen a souffle as the recipient of the force. A sledgehammer creates a massive amount of force considering the speed it attains. And delivers it a small specific area. The souffle would not absorb the force. It is the worst possible choice if one were to want to show the destructive capacity of a sledge hammer. An object a sledgehammer will "crush" must hold and transmit the force throughout its body instead of allowing the force to move through it.
Gallagher's Watermelon only explodes because it is held together so a force acts more on the whole thing than passing right through it. Proof? you want PROOF?
Can you even "crush" a souffle? It is almost impossible. It is more liquid air in its behavior than anything else. A small force can make it fall, thereby becoming something more familiar to me, an omelette. (I am unsure of this, perhaps once again I should bring in Kategruand).
A sledgehammer would do little more than the closing of an oven door? Ruin the "thing."
Now I realize that just using the oven door souffle example might have been a better image, as in care should be taken to achieve a goal.
And Elon would also calculate the choice of images concerning his target audience, The Working Man. He damn well knows they aren't Souffle-eating MoFo's. And he knows they don't think highly of anyone, or thing, that has anything to do with a souffle.
Now here again, they do know Gallagher (if they are as old as F.), so the use of the Gallagher watermelon demonstration would have been a better choice considering his audience.
Hell I don't really think I've seen some wussy-ass souffle in person. Julia Childs comes to mind, but that's about it. Maybe Katergurand sitting in his island/mountain lair will have his cats' chef make souffles for them with virgin anchovies or some such SH!T. But a working man doesn't know what a souffle looks like, so he can't get the image of a sledgehammer doing anything to it. No Sir, The sledge-o-matic Taking out a watermelon is the image Elon would have thought of..or the science fiction/starwars equivalent.
And then there is the timing within the image. Which is more problematic. Elon understands the dynamic of time, especially in regards to building the machine that builds the machine, and also from "production hell." How is this lack of attention to waste suddenly going to become the vaporization of profit? It takes generations for change... Did I miss something? Are Tesla employees no longer being attentive? When did that start?
And then there is this poorly chosen image fitting in to what I have read the letter is actually about : "A great idea saves $5, but usually the savings come from many $.50 to $.20 cent improvements."
That statement does not refer to decreasing profits, but to increasing profits. The exact opposite of what happens in his example. One refers to a loss, and the other a gain.
I've talked how I can see the fractionized way elon communicates when he is talking (and often in his posts). And the letter doesn't read like the source is Elon. It's from a lesser mind. It's from someone talking from a perspective they have no real knowledge about to a recipient of which they have no real understanding.
Nope. That there image was created by some ad executive's goofball cousin.
Now as to why it was even done. Therein lies the rub...
Perhaps to give fodder to the Fuddites so they could pull the SP down.
Why?