Given the massive leap in VWs share price, and the drop in teslas, I just did some instant research as a UK customer, aiming to spend around £40k. Looking at the Volkswagen ID4 vs the tesla model 3.
The ID4 only has 1 trim option, and is £3k cheaper, but...
- ID4 0-60 in 8.5 seconds versus 5.3 seconds
- Range 309 vs 284 (if i'm reading it right so..a bit better).
- top speed 100mph vs 140
- Charging network: none versus supercharger network
- Luggage 543l versus 414l, so better.
- 12" touchscreen versus 15" touchscreen.
I don't think there is much choice, the model 3 wins flat out IMHO, but I can see how some people would think thus:
- VW is a known, reliable brand
- Higher range is always good
- Every euro/pound/dollar counts, so why spend more?
- More luggage space is good.
So I can see VW doing well if they can market/target the car with great skill. Here is how I think tesla need to fight back:
- REALLY hammer home the convenience of the supercharger network, and how the navigation is built in, and the chargers are so easy to spot and use. It should be front and center on the tesla pages for every car.
- Absolutely stop caring about speed. Sure, plaid+ is a great halo car for testosterone fueled sports car lovers. Not so much for joe/jane who just wants to commute to the office. teslas reputation for fast cars is established now.
- Hammer-home how safe the cars are.
In short, make sure people know teslas are safe, convenient and a breeze to use.
Tesla, thanks to the roadster, the model S, elon being elon, and youtube videos have already locked down the 'teslas are super-fast high tech awesome gadgets'. Thats great, but volkswagen doesn't sell to that market anyway. VW is selling to housewives and schoolteachers, and people who see a car as a tool, not as a toy.
Elon is tony stark, and his fans love him, but he needs to be aware that to sell >1million cars a year you cant sell just to gadget lovers and speed-freaks. Luggage space and convenience and safety are a bigger draw. Otherwise we will continue to see cars like the ID3 and ID4 as technically inferior, but still watch people buy them.