Lots of debate on whether Tesla should raise prices. It’s fairly simple conceptually and mathematically IMO. YES. Why is it more complicated than supply and demand? Let’s assume Tesla sells every EV they can produce before the latest EV rebates expire....As long as their price action doesn’t change that position, why wouldn’t they look to increase their margin a bit? Secure the future further, build yet another Giga? I personally don’t think they should go up $10K, but $2K to $5K with some higher options included, sure. I would not include FSD or even discount it because it has huge future value even when the subsidies are gone. Support the mission. Support Tesla printing money because NO other automotive manufacturer will be as responsible with the upper hand!
It’s more complicated for a couple reasons.
One is, as
@Krugerrand pointed out, the optics aren’t great. Simply jacking up the prices as much as possible is the kind of jerk move you’d expect from the legacy automakers. It won’t play well with either consumers or politicians. Elon will continue to differentiate Tesla by not jerking people around.
Another has to do with how the innovation game is played (and sometimes the political theater game as well, but I digress): Suck up all the oxygen to asphyxiate the competition early. Darth Larry "it’s not enough to win, everyone else must lose" Ellison will surely know this. Keeping prices relatively low will cause consumers to defer purchases of the brands from the jerks [edit: and put pressure on competitors to keep their prices lower denying them some revenue].
Speaking of denial of oxygen, thwarting the growth of competing charging networks is a very good reason for Tesla to go after Federal money for EV infrastructure, even at the price of opening up their charging network to others. Having their buyers use Tesla’s network will prove a two edged sword for the other OEM’s.
This is not to say that Tesla’s pricing won’t be affected at all. Forecast price drops may not happen. Previously announced rises, such as with FSD, will happen. New vehicle configurations may be introduced and some previous ones retired, though I would expect subtlety rather than ham-handedness in the pricing.