If Porsche Taycan serves as an example, it is obvious that there is a very healthy market for a non-Tesla very expensive car. There are several others introduction now and more coming soon from Ferrari, Maserati, plus the Rimac brands. The only question is whether there is a profitable niche for Lucid. The jury is out, but early indications are not seeming good for Lucid, Fisker and their ilk, any more than they were for Delorean, Bricklin or the others back to Kaiser and Frazer. Their common traits were good publicity, absence of technological superiority and, in every case, unexceptional engineering talent applied to manufacturing. Kaiser, if anyone, should have been able to achieve success but they were imitators, not innovators.
Every time we see a "Tesla competitor" just examine their engineering talent applied to production. Then look at the efficiency of their designs. In that context, look at the teardown of such successes as the Ford F150 electric, Chevrolet Bolt or any other such example.
Until someone shows serious manufacturing excellence and design efficiency we will not have convincing competition...except for the stratospherically expensive ones.
Lucid, Rivian, GM, Ford all cannot become profitable for BEV's until and unless they learn to design and build for efficiency and manufacturing.
I suggest there conceivably could be an exception among those that use suppliers such as Magna, which has developed EV specific platforms. Maybe, just maybe, they could help break the pattern of failure among their customers which make BEV models.
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