I don’t want to over-generalize here, but is the typical Ford buyer a likely candidate for early adopter EV switching? And a $50k car is a luxury car. How many Ford buyers are going to pony up for that?
Take a look at which cars are being traded in for Teslas. How many Fords do you see?
There were a lot of Bolt early adopters, but the biggest issue for a lot of buyers is long distance travel. Until there are more 1st/3rd party fast chargers, the legacy OEMs won't gain much traction.
I think if the legacy OEMs can reduce the pain of long distance travel, they'll be fine.