Hi
@Jackl1956 ,
A lot of people disagreed with your OP - no shame in that though. The case in support of your suggestion, I think, is NOT for "fanboys". It's for the mainstream buyers who
aren't excited by Elon's polarizing tweets (which they don't see anyway). A set of short ads for things like:
- Tesla's are the safest cars ever tested by the NHTSA. By far. Safer for you and your children and grandchildren than any other car on the road.
- Tesla's don't pollute at all. (video of person whiffing away burning oil as a truck pulls from a stop light, and clean Tesla revealed behind pulling away cleanly)
- Tesla's never need oil changes, mufflers, spark plugs, or (typically) brake jobs. Ever. In fact, there is no regular maintenance schedule. At all.
- Tesla's can come and get you in a shopping mall (video of Model S or X pulling up and presenting door, and woman inserting her shopping bags in the frunk)
- Tesla's can be driven in the rain. And sleet, And snow. Etc. (video of Tesla navigating past a stuck 2WD)
- Press a button and say:
- "Drive to the closest Starbucks"
- "Play 'Elton John' or "Play '70s disco'"
- "Turn wipers to low" or "Set climate to 72" or "Set driver's seat to level 2" (video of the seat heater display changing levels)
- "Text Sam"
No need to promote:
- Performance
- Wheels and accessories
- Market cap
In other words, Tesla has done a fantastic job of appealing especially to males age 20-60 (I'm generalizing of course). They have done a terrible job appealing to over half the other demographics in the world. Advertising would help, once, of course, they make fewer cars than they can sell, which we haven't reached yet.
Thanks, Jack.