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Q4 automotive revenue was 6B (5,5%=$330M) and Q4 SG&A was $667M, meaning halving SG&A by closing stores/converting to galleries.

What reason do you have for thinking that stores aren't such a large portion of SG&A?

Tesla will close 15 stores tomorrow and an additional 30 on Monday : teslamotors

Top comment on this thread says there are 140 stores. You would be looking at nearly 10M$ per store if all these figures were correct.

Here is the average dealership according to NADA: https://www.nada.org/WorkArea/DownloadAsset.aspx?id=21474856939

Op. Ex looks to be about 7M$ but that's new + used + service. Tesla stores are fairly lightweight operations.

Anyone with closer knowledge of Tesla's sales operations, please speak up, but this is my best guess currently:

I think the 140 stores comment is just referring to pure sales locations. Tesla has c.300 stores & galleries in total, but some of them are combined with service centres.

In each store i would guess there are 7-10 advisors and 8-12 customer experience staff. So that is maybe 2500 advisors and 3000 customer experience staff globally.

For advisors hourly pay is c.$21 and commission is $100 per car (if they hit monthly target), i think with some extra for performance cars or immediate delivery etc. Commission can be from sales finished online as long as a sales staff tags themselves to a customer. I don't think customer experience staff get bonus, so maybe their hourly pay is a bit higher.

After adding 50% for taxes, health plan etc, that could be c.$200m advisor pay, c.$50-100m advisor bonus, c.$250m experience specialist pay. Managers then likely make more, and there will be some other admin staff and cost per store. Lets say another $100m. Rent may be another $100-150m (total Tesla rents are c.$200m and operating leases c.$275m).
So all together i'd guess the current sales infrastructure might be $700-800m annual SG&A costs. Not all of this will be cut; some high traffic galleries and experience staff will remain etc, and some costs will just be reallocated to scaled up service operations. But It is important to note, these are all costs as of end 2018, Tesla was planning to increase opex 10% in 2019, and under the previous business plan, this likely included a significant expansion of the store network in Europe and China as they began to scale up model 3 deliveries.

Overall, I think Tesla is likely cutting c.$750m SG&A sales costs vs its previous 2019 business plan. This is c.$1.5k per car at 500k volume. This aligns with the c.$3k price cut for each model 3 model - the remaining $1.5k saving comes because the sales savings take Tesla over a critical cost threshold to be able to release the base model 3 - this allows them to scale demand and production up to 7/8k per week and consequently reduce staff and depreciation costs per car.
 
I have my doubts that they will offer the Y in single motor configuration for now. This would align with higher priced versions of the 3 and be consistent with the S/X approach.

I fully expect an exact parallel. They share common hardware and will share configs, with the Y versions being ~10% more expensive. Just like S and X, except 3 and Y are even more structurally similar.
 
Elon just reiterated Tesla Truck unveil later in the year....


Riviant I'm looking @ you!
Actually I think that is the first time he has talked about pickup Truck reveal "in the definitive." Prior to this, it has been "in the hypothetical." ("if we were to do it... it would be totally unique" etc. etc.)

Now he is saying the pickup reveal is in 2019.
 
Yeah, IMHO expect end-of-year 2020 for the model Y, and 2021 for the SR options.
Considering M Y shares 75% components with M3, and very likely even higher if counting in terms of value. Most of the cost reductions needed should have already been done.

They would be able to profitability roll out SR M Y in a month or two into volume production, but I would rather for them not to make any promises and keep making higher trims for as long as they could.
 
I don't think it's a big risk because the new refresh would be back to the old higher prices.

Yeah it's hard to know what is going with the S/X right now given the price reductions over the past 2 months. By lowering the price ranges for a month or so now, I feel they've given people long enough to take advantage and not be upset when a refresh with a lager battery pack option is announced at a higher price.

I mean how can you complain that you missed out on the updated S/X when you got Performance versions of those for significantly cheaper than they were 2 months ago.
 
this allows them to scale demand and production up to 7/8k per week and consequently reduce staff and depreciation costs per car.

There's also a non-trivial Autopilot and FSD income at 100% margins: according to surveys EAP take rate for Model S/3/X was north of 80% end of 2018.

This means that probably a significant percentage of "base model" sales also include a $5k AP sale - which immediately catapults the unit into the "highly profitable" group of cars.

I.e. introduction of the $35k car probably generated a lot of $40k sales with 20%+ margins.
 
Actually I think that is the first time he has talked about pickup Truck reveal "in the definitive." Prior to this, it has been "in the hypothetical." ("if we were to do it... it would be totally unique" etc. etc.)

Now he is saying the pickup reveal is in 2019.

Yup before he was talking about maybe the pickup truck reveal this summer. Now we just got confirmation that Tesla is ready to reveal it later this year. This is just as exciting as the announcement of Model Y reveal lol. This is huge, 2 huge reveals this year.