No, it’s because people think a stock moving from $400 to $800 is a move of only $400 vs $2,000 to $4,000 which is a move of $2,000.
$400 being way smaller than $2000 is what their brains see instead of seeing that both moves are exactly the same as a percentage.
That’s just how a lot of people ‘work’.
This stock split is intended to help the little guy be able to invest. I would argue that a lot of these little guys have had years to invest and even at lower prices than the stock will be once the split occurs. I would argue they aren’t very sophisticated investors and thus susceptible to the psychology.
But here’s the thing; big, sophisticated investors who do move the market must also be susceptible to the psychology because we often talk about psychological TSLA SP barriers here. The $420 funding secured barrier, the $1,000 barrier, Sparta, the selling on round numbers thus we specifically don’t sell on round numbers to avoid selling on round numbers, the SP that makes Tesla worth $150B and starts the clock for Elon Musk’s pay day, or the SP that makes TSLA too expensive for S&P funds to purchase etc... Quite literally TA is number psychology; Bollinger Bands, if the stock rises above this number or falls below that one such and such will happen...
The little guy can’t and doesn’t move the market so all these psychology barriers are manufactured by people who inherently and logically should know the numbers mean nothing, but clearly the numbers do because they ‘react’ to them.
Remember how close TSLA got to $1800 but didn’t? Well, that was a prime example of people sell on round numbers so we don’t sell on round numbers to avoid selling on round numbers.
And who exactly moved TSLA, and AAPL for that matter, on news of a stock split that’s supposed to be a nothing burger, supposed to mean nothing to anything? It wasn’t the little retail investor who can’t afford to buy TSLA at $13whatevertheSPwasatwhentheannouncementwasmade and certainly can’t suddenly afford it at $1650.71.
Logically I know my 5xs shares won’t be worth more, but reality - hell, yes, $400-$800 will happen faster than $2000-$4000 because psychology has already and will continue to accelerate SP appreciation.