Tesla Margins - Causing Investors to Stop and Take Notice
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This is quite remarkable
Tesla exited 2020 with a 20.7% margin in Q4 (excluding reg credits).
In 2021 they methodically started their margin climb with Q1 at 22%, Q2 at 25.8% and Q3 at 28.8%.
A climb of 8.1 percentage points in a 9 month period. Let me type that again, "A climb of 8.1 percentage points in a 9 month period".
And consider this: The margin improvements came despite factories running at 75% capacity, chips/parts shortages, raw material price increases, logistics cost increases and margin hits from the model S&X refresh.
I did some digging and most of the margin increases came from reduced costs (not selling price increases) largely from the Shanghai ramp.
Much of the recent selling price increases have not shown up in these margins yet. Those are attached to orders to be delivered in the future - further improving margins.
Where do we go from here?
We go higher.
There is some concern that the low margins from ramping Austin/Berlin sites will hurt margins in Q1 and Q2. However, offsetting the Austin/Berlin ramp margins will be improved margins from Shanghai, improved Model S&X margins and some selling price increases made months ago on the 3&Y in the US starting to show up in sales. We may see a small dip in Q4 as sometimes companies make some year end adjustments that distort the Qtr but over the next 4 quarters, Tesla should continue with margin increases.