We all like to laugh at the other OEMs, but serious question, if you were the CEO of one of the majors, what would you do? (assuming quitting the job is not an option).
As CEO of GM / Ford / Toyota / etc.:
- What exactly would you put your capital towards? (don't just say 'electrification'. Be specific - what would you design? what would you build? where? how quickly can you pivot?)
- What would you mothball? How quickly? (don't just say 'all my ICEs now' - it has to be sustainable)
- How would you finance it?
- How would you handle your dealerships?
- How would you attract the transformational talent?
- What would you communicate to
- The public
- Your employees
- Your dealerships
- The union
- The government
- The market / investors / your Board
Be creative.
Survive. If Elon were transposed into a competing CEO's job, what would
he do? Ah! Not so easy, is it? Don't ridicule unless you can do better. Earn all that 'wisdom' that sitting here idle with TSLA shares has made you.
I raise this because obvs Mary Barra's approach (don't let them see you sweat) is different than Herbert Diess'
("we are in a crisis of existential proportions!!"). Which is likely to be more successful?
(I accept that the answers may vary by OEM)
[Wow, for no particular reason, this is my 2nd Mike Myers GIF!]
[and don't get on me about helping the competition - if anybody listened to us here on TMC, they would have bought into our narrative WAY before now!]