As disinterested as I am in social media, if buying Twitter helps to keep Elon on an even keel, I'm all for it. His mental health and general well being are key to keeping Tesla performing well.
I'm disinterested because I doubt that this will damage or improve anything that affects me, but I am not uninterested. This is fascinating, to me.
Just as social media in general, including this site, I'm very interested in the subject, specifically social media effects on public opinion, propaganda and displacement of public opinion influencers from other media to social media.
My disinterest is only to the extent that i neither own or intend to own any of these that are public.
The single most interesting part of social media in general is that the influences are usually deeply oriented to confirmation bias by the various optimization en=giens that tend to feed participants exactly what they dwell in in online activity.
If Elon can influence Twitter and others, to reduce confirmation bias I am an advocate.
OTOH, much of the success of Tesla comes from using those same tools with finesse to help encourage prospect and owner positive attitudes. The enormous success of the Tesla approach is that it is not advertising at all. For those who have studied Marketing, Tesla is John Wanamaker's dream. Tesla does it so well that nearly all of us don't even know it's happening. We are probably the most knowledgable group that exists and we still have many of us who call for advertising.
This Twitter offer actually is far more than the digression it seems to be, although almost nobody seems to understand it. Twitter is the single most valuable information and promotion channel that exists for Tesla. The Twitter rules, the arcane ones, inhibit some of the most effective methods of promotion. Limits on characters are just one, but the rubric 'free speech' includes the ubiquitous use of confirmation bias in user display.
This, in short, is another very well-placed move towards vertical integration. The very best thing about that approach is that almost nobody will think it's much other than vanity, and reading this post will convinced skeptics that I am being ridiculous. The second best ting is that however this comes out Tesla and Elon Musk end out winning. For sure the process will be messy and look quite insane.
Insane: e.g. reusable rockets, automate the Yellow Pages, provide banking without a bank, build an electric car that really works, build a car with only three pieces for the 'undercarriage'. The list goes on with endless really bad ideas./s